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Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis


  • Ramu Govindasamy

    (Department of Agricultural, Food and Resource Economics, Rutgers University, New Brunswick, NJ 08901-8520)

  • Benjamin Onyango

    (Food Policy Institute, ASBIII, New Brunswick, NJ 08901)

  • William K. Hallman

    (Food Policy Institute, ASBIII, New Brunswick, NJ 08901)

  • Ho-Min Jang

    (Korea Biosafety Clearing House, Korea Research Institute of Bioscience & Biotechnology (KRIBB), 52, Eoeun-Dong, Yuseong-gu, Korea)

  • Venkata Puduri

    (Department of Agricultural, Food and Resource Economics, Rutgers University, New Brunswick, NJ 08901-8520)


This study analyzes predictors of South Korean public acceptance of the use of biotechnology to create genetically modified food products. Results indicate that those consumers with above average knowledge of specific outcomes of genetic modification were more likely to approve of the use of plant or animal genetic modification for the creation of new food products than those with inaccurate or no knowledge. Moreover, younger South Korean consumers were more likely than older consumers to approve of the use of biotechnology to create both plant and animal based foods. Further, the study produced evidence of different levels of approval of biotechnology among consumers from different residential areas, income levels and political affiliation. Thus, those living in cities, those with incomes above 40 million Won, and those who described themselves as having a liberal political affiliation were found to have a higher approval level for animal biotechnology. [JEL Classification: Q13, M31, D12] © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008. "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 102-118.
  • Handle: RePEc:wly:agribz:v:24:y:2008:i:1:p:102-118
    DOI: 10.1002/agr.20149

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    References listed on IDEAS

    1. Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Onyango, Benjamin M. & Govindasamy, Ramu & Hallman, William K. & Jang, Ho-Min & Puduri, Venkata S., 2006. "Consumer Acceptance of Genetically Modified Foods in South Korea: Factor and Cluster Analysis," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(1).
    3. Hossain, Ferdaus & Onyango, Benjamin M. & Adelaja, Adesoji O. & Schilling, Brian J. & Hallman, William K., 2002. "Public Perceptions Of Biotechnology And Acceptance Of Genetically Modified Food," Working Papers 18185, Rutgers University, Food Policy Institute.
    4. Hallman, William K. & Adelaja, Adesoji O. & Schilling, Brian J. & Lang, John T., 2002. "Public Perceptions Of Genetically Modified Foods: Americans Know Not What They Eat," Working Papers 18176, Rutgers University, Food Policy Institute.
    5. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
    6. Hallman, William K. & Hebden, W. Carl & Cuite, Cara L. & Aquino, Helen L. & Lang, John T., 2004. "Americans And Gm Food: Knowledge, Opinion And Interest In 2004," Working Papers 18175, Rutgers University, Food Policy Institute.
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    Cited by:

    1. Canavari, Maurizio & Tisselli, Farid & Nayga, Rodolfo M., Jr. & Scarpa, Riccardo, 2009. "Italian Consumer Acceptance of Nutritionally Enhanced GM Food," 2009 Conference, August 16-22, 2009, Beijing, China 51651, International Association of Agricultural Economists.

    More about this item

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis


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