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Public Attitudes toward Agrobiotechnology: The Mediating Role of Risk Perceptions on the Impact of Trust, Awareness, and Outrage

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  • Wanki Moon
  • Siva K. Balasubramanian

Abstract

Using Fishbein's multiattribute and mediation models as conceptual frameworks, we propose that the impact of trust, awareness, sense of outrage, and socio-demographic variables on attitudes toward agrobiotechnology are mediated by risk perceptions. The proposition was validated using large survey data collected in the United States and United Kingdom. Results show that trust, sense of outrage, and socio-demographic factors play an important role in shaping public attitudes about agrobitoechnology, largely via their links to risk perceptions. Moreover, risk perceptions exert a greater effect on public attitudes toward agrobiotechnology than benefit perceptions. Finally, the attitudes of U.K. consumers were more susceptible to negative attributes when compared with U.S. consumers. Copyright 2004, Oxford University Press.

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  • Wanki Moon & Siva K. Balasubramanian, 2004. "Public Attitudes toward Agrobiotechnology: The Mediating Role of Risk Perceptions on the Impact of Trust, Awareness, and Outrage," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 186-208.
    • Handle: RePEc:oup:revage:v:26:y:2004:i:2:p:186-208
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00170.x
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    1. Owusu, Rebecca & Dadzie, Samuel Kwesi Ndzebah, 2021. "Heterogeneity in consumer preferences for organic and genetically modified food products in Ghana," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 16(2), June.
    2. Jae-Hwan Han & R. Wes Harrison, 2007. "Factors Influencing Urban Consumers' Acceptance of Genetically Modified Foods," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 700-719.
    3. Herath, Deepananda, 2013. "Evolving Consumer Acceptance of Biotechnology Applications in Canada: Evidence from the Public Opinion Surveys in 2001 (fifth wave) and 2011 (seventh wave)," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150525, Agricultural and Applied Economics Association.
    4. Ventura, Vera & Frisio, Dario G. & Ferrazzi, Giovanni, 2015. "How Scary! An analysis of visual communication concerning genetically modified organisms in Italy," 2015 Conference, August 9-14, 2015, Milan, Italy 211921, International Association of Agricultural Economists.
    5. Han, Y. & Lam, J. & Guo, P. & Gou, Z., 2019. "What Predicts Government Trustworthiness in Cross-border HK-Guangdong Nuclear Safety Emergency Governance?," Cambridge Working Papers in Economics 1989, Faculty of Economics, University of Cambridge.
    6. Harrison, R. Wes & Han, Jae-Hwan, 2005. "The Effects of Urban Consumer Perceptions on Attitudes for Labeling of Genetically Modified Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(2), pages 1-10, July.
    7. Canavari, Maurizio & Tisselli, Farid & Nayga, Rodolfo M., Jr. & Scarpa, Riccardo, 2009. "Italian Consumer Acceptance of Nutritionally Enhanced GM Food," 2009 Conference, August 16-22, 2009, Beijing, China 51651, International Association of Agricultural Economists.
    8. Bocker, Andreas & Nocella, Giuseppe, 2005. "Trust in Authorities Monitoring the Distribution of Genetically Modified Foods: Dimensionality, Measurement Issues, and Determinants," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24605, European Association of Agricultural Economists.
    9. Moon, Wanki & Rimal, Arbindra & Balasubramanian, Siva K., 2004. "Willingness-to-Accept and Willingness-to-Pay for GM and Non-GM Food: UK Consumers," 2004 Annual meeting, August 1-4, Denver, CO 20138, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Moon, Wanki & Griffith, Jacob Wayne, 2011. "Assessing holistic economic value for multifunctional agriculture in the US," Food Policy, Elsevier, vol. 36(4), pages 455-465, August.
    11. Moon, Wanki & Balasubramanian, Siva K. & Rimal, Arbindra, 2006. "WTP and WTA for Non-GM and GM Food: UK Consumers," 2006 Annual meeting, July 23-26, Long Beach, CA 21057, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    12. Gabriella Vindigni & Iuri Peri & Federica Consentino & Roberta Selvaggi & Daniela Spina, 2022. "Exploring Consumers’ Attitudes towards Food Products Derived by New Plant Breeding Techniques," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    13. Boecker, Andreas & Nocella, Giuseppe, 2006. "A Critical Account of the Relationship between Institutional Trust, Risk Perception, and Technology Acceptance with an Application to Genetically Modified Foods," 99th Seminar, February 8-10, 2006, Bonn, Germany 7749, European Association of Agricultural Economists.
    14. Martinez-Poveda, Africa & Molla-Bauza, Margarita Brugarolas & del Campo Gomis, Francisco Jose & Martinez, Laura Martinez-Carrasco, 2009. "Consumer-perceived risk model for the introduction of genetically modified food in Spain," Food Policy, Elsevier, vol. 34(6), pages 519-528, December.
    15. Liuyang Yao & Qian Zhang & Kin Keung Lai & Xianyu Cao, 2020. "Explaining Local Residents’ Attitudes toward Shale Gas Exploitation: The Mediating Roles of Risk and Benefit Perceptions," IJERPH, MDPI, vol. 17(19), pages 1-13, October.
    16. Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008. "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 102-118.
    17. Lingyi Zhou & Yixin Dai, 2017. "How Smog Awareness Influences Public Acceptance of Congestion Charge Policies," Sustainability, MDPI, vol. 9(9), pages 1-15, September.
    18. Yawson, Robert M. & Quaye, Wilhemina & Williams, Irene E. & Yawson, Ivy, 2008. "A stakeholder approach to investigating public perception and attitudes towards agricultural biotechnology in Ghana," MPRA Paper 34924, University Library of Munich, Germany.
    19. Simon Chege Kimenju & Hugo De Groote, 2008. "Consumer willingness to pay for genetically modified food in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 35-46, January.
    20. à frica Martínez-Poveda & Margarita Brugarolas Mollá-Bauzá & Francisco José del Campo Gomis & Laura Martínez Carrasco Martínez & Asunción Agulló Torres, 2019. "Consumer Perception of Gm Foods. Profiles of Potential Consumers and Non-Consumers in Spain," Current Investigations in Agriculture and Current Research, Lupine Publishers, LLC, vol. 7(3), pages 942-952, August.
    21. Timothy C. Earle, 2010. "Trust in Risk Management: A Model‐Based Review of Empirical Research," Risk Analysis, John Wiley & Sons, vol. 30(4), pages 541-574, April.
    22. Timothy C. Earle, 2010. "Distinguishing Trust from Confidence: Manageable Difficulties, Worth the Effort Reply to: Trust and Confidence: The Difficulties in Distinguishing the Two Concepts in Research," Risk Analysis, John Wiley & Sons, vol. 30(7), pages 1025-1027, July.
    23. Han, Jae-Hwan & Harrison, R. Wes, 2006. "Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35277, Southern Agricultural Economics Association.
    24. Jerrod Penn & Hannah Penn & Wuyang Hu, 2018. "Public Knowledge of Monarchs and Support for Butterfly Conservation," Sustainability, MDPI, vol. 10(3), pages 1-16, March.
    25. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.

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