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Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure

Author

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  • Han, Jae-Hwan
  • Harrison, R. Wes

Abstract

Employing contingent valuation method (CVM), the study explores whether or not consumers risk/benefit beliefs and knowledge about GM foods affect their behavior as measured by willingness to pay (WTP) a premium for GM beef with benefits. The results demonstrate that risk/benefit perceptions play a significant role to elicit WTP for GM beef with benefits

Suggested Citation

  • Han, Jae-Hwan & Harrison, R. Wes, 2006. "Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35277, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaso:35277
    DOI: 10.22004/ag.econ.35277
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    References listed on IDEAS

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    Cited by:

    1. Carolina González & Nancy Johnson & Matin Qaim, 2009. "Consumer Acceptance of Second‐Generation GM Foods: The Case of Biofortified Cassava in the North‐east of Brazil," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 604-624, September.

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