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Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy

  • Costa-Font, Montserrat
  • Gil, José M.
  • Traill, W. Bruce

An increasing set of evidence has been reported on how consumers could potentially react to the introduction of genetically modified food. Studies typically contain some empirical evidence and some theoretical explanations of the data, however, to date limited effort has been posed on systematically reviewing the existing evidence and its implications for policy. This paper contributes to the literature by bringing together the published evidence on the behavioural frameworks and evidence on the process leading to the public acceptance of genetically modified (GM) food and organisms (GMOs). In doing so, we employ a set of clearly defined search tools and a limited number of comprehensive key words. The study attempts to gather an understanding of the published findings on the determinants of the valuation of GM food - both in terms of willingness to accept and the willing-to-pay a premium for non-GM food, trust with information sources on the safety and public health and ultimate attitudes underpinning such evidence. Furthermore, in the light of such evidence, we formulate some policy strategies to deal with public uncertainly regarding to GMOs and, especially GM food.

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File URL: http://www.sciencedirect.com/science/article/B6VCB-4PK8B8W-1/1/a8379b0c9c26488609e71fb1a735c4c6
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Article provided by Elsevier in its journal Food Policy.

Volume (Year): 33 (2008)
Issue (Month): 2 (April)
Pages: 99-111

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Handle: RePEc:eee:jfpoli:v:33:y:2008:i:2:p:99-111
Contact details of provider: Web page: http://www.elsevier.com/locate/foodpol

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  1. Nielsen, Chantal Pohl & Thierfelder, Karen & Robinson, Sherman, 2003. "Consumer preferences and trade in genetically modified foods," Journal of Policy Modeling, Elsevier, vol. 25(8), pages 777-794, November.
  2. Joan Costa-Font & Elias Mossialos, 2005. "Is dread of Genetically Modified food associated with the consumers' demand for information?," Applied Economics Letters, Taylor & Francis Journals, vol. 12(14), pages 859-863.
  3. Lusk, Jayson L. & Roosen, Jutta & Fox, John A., 2001. "Demand For Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn: A Comparison Of Consumers In France, Germany, The United Kingdom, And The United States," 2001 Annual meeting, August 5-8, Chicago, IL 20684, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. W. Bruce Traill, 2004. "Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 31(2), pages 179-204, June.
  5. Jayson L. Lusk & W. Bruce Traill & Lisa O. House & Carlotta Valli & Sara R. Jaeger & Melissa Moore & Bert Morrow, 2006. "Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European Union," Journal of Agricultural Economics, Wiley Blackwell, vol. 57(1), pages 1-21, 03.
  6. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
  7. House, Lisa & Lusk, Jayson L. & Jaeger, Sara & Traill, W. Bruce & Moore, Melissa & Valli, Carlotta & Morrow, Bert & Yee, Wallace M.S., 2004. "Objective And Subjective Knowledge: Impacts On Consumer Demand For Genetically Modified Foods In The United States And The European Union," 2004 Annual meeting, August 1-4, Denver, CO 20125, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Onyango, Benjamin M. & Govindasamy, Ramu & Hallman, William K. & Jang, Ho-Min & Puduri, Venkata S., 2004. "Consumer Acceptance Of Genetically Modified Foods In Korea: Factor And Cluster Analysis," Working Papers 18179, Rutgers University, Food Policy Institute.
  9. Wallace E. Huffman & Matthew Rousu & Jason F. Shogren & Abebayehu Tegene, 2004. "Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(5), pages 1222-1229.
  10. Wanki Moon & Siva K. Balasubramanian, 2004. "Public Attitudes toward Agrobiotechnology: The Mediating Role of Risk Perceptions on the Impact of Trust, Awareness, and Outrage," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 186-208.
  11. Matthew C. Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2004. "Estimating the Public Value of Conflicting Information: The Case of Genetically Modified Foods," Land Economics, University of Wisconsin Press, vol. 80(1), pages 125-135.
  12. Kaneko, Naoya & Chern, Wen S., 2005. "Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(03), December.
  13. Hossain, Ferdaus & Onyango, Benjamin M. & Adelaja, Adesoji O. & Schilling, Brian J. & Hallman, William K., 2002. "Uncovering Factors Influencing Public Perceptions Of Food Biotechnology," Working Papers 18178, Rutgers University, Food Policy Institute.
  14. Jayson L. Lusk & Keith H. Coble, 2005. "Risk Perceptions, Risk Preference, and Acceptance of Risky Food," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(2), pages 393-405.
  15. Gifford, Katie & Bernard, John C. & Toensmeyer, Ulrich C. & Bacon, J. Richard, 2005. "An Experimental Investigation of Willingness to Pay for Non-GM and Organic Food Products," 2005 Annual meeting, July 24-27, Providence, RI 19385, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  16. Cook, A. J. & Kerr, G. N. & Moore, K., 2002. "Attitudes and intentions towards purchasing GM food," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 557-572, October.
  17. Schilling, Brian J. & Hallman, William K. & Hossain, Ferdaus & Adelaja, Adesoji O., 2003. "Consumer Perceptions Of Food Biotechnology: Evidence From A Survey Of U.S. Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(01), March.
  18. Onyango, Benjamin M. & Hossain, Ferdaus & Hallman, William K. & Schilling, Brian J. & Adelaja, Adesoji O., 2003. "Public Perception Of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance Of Genetically Modified Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(01), March.
  19. Moon, Wanki & Balasubramanian, Siva K., 2001. "A Multi-Attribute Model Of Public Acceptance Of Genetically Modified Organisms," 2001 Annual meeting, August 5-8, Chicago, IL 20745, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  20. Lusk, Jayson L. & Jamal, Mustafa & Kurlander, Lauren & Roucan, Maud & Taulman, Lesley, 2005. "A Meta-Analysis of Genetically Modified Food Valuation Studies," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(01), April.
  21. David Buschena & Vincent Smith, 2005. "Do Voluntary Biotechnology Labels Matter to the Consumer? Evidence from the Fluid Milk Market," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(2), pages 378-392.
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