IDEAS home Printed from https://ideas.repec.org/a/eee/jfpoli/v40y2013icp44-53.html
   My bibliography  Save this article

Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers

Author

Listed:
  • Rodríguez-Entrena, Macario
  • Salazar-Ordóñez, Melania
  • Sayadi, Samir

Abstract

Consumers’ potential reactions towards genetically modified (GM) foods influence their commercial feasibility and determine the decisions of economic agents. This paper studies the underlying factors involved in determining consumers’ choice behaviour towards GM foods in order to develop an integrated analytical framework. Reliable information about consumers’ behaviour towards GM foods should lead to the design of political strategies intended to make citizens feel safe in their purchasing choices. In addition, there is an analysis of behavioural differences due to consumers’ objective knowledge levels. The research was performed in southern Spain using variance-based structural equation modelling, namely the Partial Least Squares (PLS) regression technique. The results support those arguments that connect consumers’ behavioural intentions, attitudes and different factors involved in determining consumer choice, because attitudes towards GM foods link consumer purchasing intentions to the perceived benefits and risks posed by GM foods. Furthermore, there are some insights into the moderating role played by the consumers’ level of knowledge in their purchase intentions to GM food.

Suggested Citation

  • Rodríguez-Entrena, Macario & Salazar-Ordóñez, Melania & Sayadi, Samir, 2013. "Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers," Food Policy, Elsevier, vol. 40(C), pages 44-53.
    • Handle: RePEc:eee:jfpoli:v:40:y:2013:i:c:p:44-53
    DOI: 10.1016/j.foodpol.2013.02.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0306919213000183
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.foodpol.2013.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Simon Chege Kimenju & Hugo De Groote, 2008. "Consumer willingness to pay for genetically modified food in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 35-46, January.
    2. Maurizio Canavari & Rodolfo Nayga, 2009. "On consumers' willingness to purchase nutritionally enhanced genetically modified food," Applied Economics, Taylor & Francis Journals, vol. 41(1), pages 125-137.
    3. Veeman, Michele M. & Adamowicz, Wiktor L., 2004. "Genetically Modified Foods: Consumers' Attitudes And Labeling Issues," Project Report Series 24060, University of Alberta, Department of Resource Economics and Environmental Sociology.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. GianCarlo Moschini, 2008. "Biotechnology and the development of food markets: retrospect and prospects," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 35(3), pages 331-355, September.
    6. Onyango, Benjamin M. & Hossain, Ferdaus & Hallman, William K. & Schilling, Brian J. & Adelaja, Adesoji O., 2003. "Public Perception Of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance Of Genetically Modified Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(1), pages 1-7, March.
    7. Michael Siegrist, 2000. "The Influence of Trust and Perceptions of Risks and Benefits on the Acceptance of Gene Technology," Risk Analysis, John Wiley & Sons, vol. 20(2), pages 195-204, April.
    8. Veeman, Michele M. & Adamowicz, Wiktor L. & Hu, Wuyang, 2005. "Risk Perceptions, Social Interactions and the Influence of Information on Social Attitudes to Agricultural Biotechnology," Project Report Series 24052, University of Alberta, Department of Resource Economics and Environmental Sociology.
    9. Wuyang Hu, 2004. "Trading off health, environmental and genetic modification attributes in food," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 31(3), pages 389-408, September.
    10. Annelies Verdurme & Jacques Viaene, 2003. "Consumer beliefs and attitude towards genetically modified food: Basis for segmentation and implications for communication," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 91-113.
    11. Frewer, Lynn & Scholderer, Joachim & Downs, Clive & Bredahl, Lone, 2000. "Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies," MAPP Working Papers 71, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    12. Baxter, Roger, 2009. "Reflective and formative metrics of relationship value: A commentary essay," Journal of Business Research, Elsevier, vol. 62(12), pages 1370-1377, December.
    13. House, Lisa & Lusk, Jayson L. & Jaeger, Sara & Traill, W. Bruce & Moore, Melissa & Valli, Carlotta & Morrow, Bert & Yee, Wallace M.S., 2004. "Objective And Subjective Knowledge: Impacts On Consumer Demand For Genetically Modified Foods In The United States And The European Union," 2004 Annual meeting, August 1-4, Denver, CO 20125, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Hossain, Ferdaus & Onyango, Benjamin M. & Schilling, Brian J. & Hallman, William K., 2003. "Public Perceptions Of Biotechnology And Acceptance Of Genetically Modified Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-15, November.
    15. Anderson, Jon C. & Wachenheim, Cheryl J. & Lesch, William C., 2005. "Perceptions Of Genetically Modified And Organic Foods And Processes: North Dakota College Students," Agribusiness & Applied Economics Report 23635, North Dakota State University, Department of Agribusiness and Applied Economics.
    16. Ganiere, Pierre & Chern, Wen S. & Hahn, David E., 2006. "A Continuum of Consumer Attitudes Toward Genetically Modified Foods in the United States," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 31(1), pages 1-21, April.
    17. W. Bruce Traill, 2004. "Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 31(2), pages 179-204, June.
    18. Vanwechel, Tamara & Wachenheim, Cheryl J. & Schuck, Eric C. & Lambert, David K., 2003. "Consumer Valuation Of Genetically Modified Foods And The Effect Of Information Bias," Agribusiness & Applied Economics Report 23620, North Dakota State University, Department of Agribusiness and Applied Economics.
    19. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    20. Lusk, Jayson L., 2004. "United States and European Consumer Demand for Genetically Modified Food in an Experimental Market," Purdue Agricultural Economics Report 188880, Purdue University, Department of Agricultural Economics.
    21. Pelletier, David L., 2006. "FDA's regulation of genetically engineered foods: Scientific, legal and political dimensions," Food Policy, Elsevier, vol. 31(6), pages 570-591, December.
    22. Kynda R. Curtis & Klaus Moeltner, 2006. "Genetically Modified Food Market Participation and Consumer Risk Perceptions: A Cross‐Country Comparison," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(2), pages 289-310, June.
    23. Martinez-Poveda, Africa & Molla-Bauza, Margarita Brugarolas & del Campo Gomis, Francisco Jose & Martinez, Laura Martinez-Carrasco, 2009. "Consumer-perceived risk model for the introduction of genetically modified food in Spain," Food Policy, Elsevier, vol. 34(6), pages 519-528, December.
    24. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    25. Enoch M. Kikulwe & Ekin Birol & Justus Wesseler & José Falck‐Zepeda, 2011. "A latent class approach to investigating demand for genetically modified banana in Uganda," Agricultural Economics, International Association of Agricultural Economists, vol. 42(5), pages 547-560, September.
    26. Onyango, Benjamin M., 2004. "Consumer Acceptance Of Genetically Modified Foods: The Role Of Product Benefits And Perceived Risks," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-8, March.
    27. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    28. Curtis, Kynda R. & Wahl, Thomas I. & McCluskey, Jill J., 2003. "Consumer Acceptance of Genetically Modified Food Products in the Developing World," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57858, Australian Agricultural and Resource Economics Society.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhao, Shuoli & Yue, Chengyan & Wang, Yumeng, 2016. "How Information Affects Consumer Acceptance of Nano-packaged Food Products," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235602, Agricultural and Applied Economics Association.
    2. Tavárez, Héctor & Álamo, Carmen & Cortés,Mildred, 2020. "Differentiated coffees and their potential markets in Puerto Rico: An economic valuation approach," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 20(02), December.
    3. Yue Zhang & Yingying Sun, 2018. "The Effect of Ideology on Attitudes toward GM Food Safety among Chinese Internet Users," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
    4. Erkan Ari & Veysel Yilmaz & Murat Olgun, 2021. "The Effect of Trust Benefit and Risk Perception of GM Foods on Behavior Intention: A Study on University Students," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 64(64), pages 297-312, December.
    5. Sarkar, Apurbo & Azim, Jony Abdul & Asif, Abdullah Al & Qian, Lu & Peau, Anamika Kor, 2021. "Structural equation modeling for indicators of sustainable agriculture: Prospective of a developing country’s agriculture," Land Use Policy, Elsevier, vol. 109(C).
    6. Chong Li & Yingqi Li, 2023. "Factors Influencing Public Risk Perception of Emerging Technologies: A Meta-Analysis," Sustainability, MDPI, vol. 15(5), pages 1-37, February.
    7. Evans, Keith S. & Teisl, Mario F. & Lando, Amy. M. & Liu, Sherry T., 2020. "Risk perceptions and food-handling practices in the home," Food Policy, Elsevier, vol. 95(C).
    8. Houman Hashemzadeh & Alireza Karbasi & Hosein Mohammadi & Ali Firoozzare & Flavio Boccia, 2022. "Investigating the Effect of Nudges on Consumers’ Willingness to Pay for Genetically Modified Corn Oil," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    9. Mingyang Zhang & Chao Chen & Wuyang Hu & Lijun Chen & Jintao Zhan, 2016. "Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China," Sustainability, MDPI, vol. 8(9), pages 1-16, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    2. Omid M. Ghoochani & Mansour Ghanian & Masoud Baradaran & Erfan Alimirzaei & Hossein Azadi, 2018. "Behavioral intentions toward genetically modified crops in Southwest Iran: a multi-stakeholder analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(1), pages 233-253, February.
    3. Hu, R. & Deng, H., 2018. "A Crisis of Consumers’ Trust in Scientists and Influence on Consumer Attitude," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276047, International Association of Agricultural Economists.
    4. Katarzyna Zagórska & Mikołaj Czajkowski & Nick Hanley, 2022. "“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale," Working Papers 2022-07, Faculty of Economic Sciences, University of Warsaw.
    5. Xiaoqin Zhu & Xiaofei Xie, 2015. "Effects of Knowledge on Attitude Formation and Change Toward Genetically Modified Foods," Risk Analysis, John Wiley & Sons, vol. 35(5), pages 790-810, May.
    6. Damien Rousselière & Samira Rousselière, 2010. "On the impact of trust on consumer willingness to purchase GM food:Evidence from a European survey," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 91(1), pages 5-26.
    7. Mirzobobo Yormirzoev & Ramona Teuber & Daniil Baranov, 2018. "Is Tajikistan a Potential Market for Genetically Modified Potatoes?," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 216-226.
    8. Marina Zapilko & Sandra Feigl & Klaus Menrad & Tobias Hirzinger, 2009. "Economic Consequences of GMO Traceability in the EU Food and Feed Industry," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 2(1), pages 81-112.
    9. Andrew Knight, 2007. "Intervening Effects of Knowledge, Morality, Trust, and Benefits on Support for Animal and Plant Biotechnology Applications," Risk Analysis, John Wiley & Sons, vol. 27(6), pages 1553-1563, December.
    10. Kaneko, Naoya & Chern, Wen S., 2006. "Identification of Consumer Segments and Its Implication on the Willingness-to-Pay Distribution: The Case of Demand for Non-Genetically Modified Vegetable Oil in the United States," 2006 Annual meeting, July 23-26, Long Beach, CA 21194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Kubitzki, S. & Henseleit, M. & Herrmann, R., 2010. "Informationsgewinn und Markttransparenz durch Labeling? – Eine kritische Würdigung der neuen Lebensmittelkennzeichnung „Ohne Gentechnik“," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.
    12. Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N, 2020. "Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304503, Agricultural and Applied Economics Association.
    13. Yang Yang & Jill E. Hobbs, 2020. "How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 465-492, June.
    14. Zhao, Li & Gu, Haiying & Yue, Chengyan & Ahlstrom, David, 2013. "Consumer welfare and GM food labeling: A simulation using an adjusted Kumaraswamy distribution," Food Policy, Elsevier, vol. 42(C), pages 58-70.
    15. Manuel Thiel & Rainer Marggraf, 2009. "Gentechnik oder nicht Gentechnik - Bestimmungsgründe der Wahl von (nicht) gentechnisch veränderten Produkten," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 2(1), pages 35-58.
    16. Simon Chege Kimenju & Hugo De Groote, 2008. "Consumer willingness to pay for genetically modified food in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 35-46, January.
    17. Abdul Waheed Siyal & Ding Donghong & Waheed Ali Umrani & Saeed Siyal & Shaharbano Bhand, 2019. "Predicting Mobile Banking Acceptance and Loyalty in Chinese Bank Customers," SAGE Open, , vol. 9(2), pages 21582440198, April.
    18. Xie, Jing & Hyeyoung, Kim & House, Lisa, 2014. "Valuing Information on GM Foods in the presence of Country-of-Origin Labels," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(3), pages 1-14, February.
    19. Joseph Seong & Simone Valle de Souza & H. Christopher Peterson, 2023. "Seeds of Industry Sustainability: Consumer Attitudes towards Indoor Agriculture Benefits versus Its Advanced Technology," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    20. Jin, Hyun Joung & Han, Dae Hee, 2014. "Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues," Food Policy, Elsevier, vol. 44(C), pages 95-102.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jfpoli:v:40:y:2013:i:c:p:44-53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/foodpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.