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Consumers' Willingness to Pay for Genetically Modified Foods in Kenya

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  • Kimenju, Simon Chege
  • De Groote, Hugo

Abstract

A survey of 600 consumers was conducted in Nairobi to determine attitudes and willingness to pay (WTP) for GM maize meal. WTP was estimated using the double-bounded logit model. Overall, 38% are aware of GM crops. Most consumers believe in the technology's positive impacts, but are concerned about environmental and health risks. Majority (68%) would buy GM maize meal at the price of their favourite maize meal brand. The mean WTP for GM maize meal is KShs 58 for a 2kg packet, a premium of 13.7 % over mean average price of favourite brands. WTP is influenced more by subjective than socioeconomic characteristics.

Suggested Citation

  • Kimenju, Simon Chege & De Groote, Hugo, 2005. "Consumers' Willingness to Pay for Genetically Modified Foods in Kenya," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24504, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24504
    DOI: 10.22004/ag.econ.24504
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    More about this item

    Keywords

    Consumer/Household Economics;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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