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Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?

Author

Listed:
  • Wallace E. Huffman
  • Matthew Rousu
  • Jason F. Shogren
  • Abebayehu Tegene

Abstract

To be effective, groups that disseminate information need the trust of consumers. When multiple groups provide conflicting information on a new product or process like GM-foods, consumers place different levels of trust in the various sources. We present a model of the contributions of personal and social capital of a consumer, and test a multinominal logit model of relative trust in five different sources of information on genetic modification using a unique data set. Among our findings is that an increase in consumer's education lowers the probability of trusting information from government, private industry/organizations, consumer and environmental groups, or other sources relative to information from an independent, third-party source, and conservative religious affiliation reduces the odds of a consumer trusting private industry/organization and increases the odds of trusting nobody relative to an independent, third-party source.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Wallace E. Huffman & Matthew Rousu & Jason F. Shogren & Abebayehu Tegene, 2004. "Who Do Consumers Trust for Information: The Case of Genetically Modified Foods?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(5), pages 1222-1229.
    • Handle: RePEc:oup:ajagec:v:86:y:2004:i:5:p:1222-1229
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    File URL: http://hdl.handle.net/10.1111/j.0002-9092.2004.00669.x
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