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An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies

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  • Hwang, Yun Jae
  • Roe, Brian E.
  • Teisl, Mario F.

Abstract

For a representative sample of U.S. consumers, we rank, correlate and explain ratings of concern toward eight food production and processing technologies (antibiotics, pesticides, artificial growth hormones, genetic modification, irradiation, artificial colors/flavors, pasteurization, and preservatives). Concern is highest for pesticides and hormones, followed by concern toward antibiotics, genetic modification and irradiation. We document standard relationships between many demographic, economic and attitude variables and the average concern level. Our main contribution is modeling relative levels of concern across technologies, where we find that key personal and household characteristics that yield little explanatory power for average ratings have sharp discriminatory power for relative ratings.

Suggested Citation

  • Hwang, Yun Jae & Roe, Brian E. & Teisl, Mario F., 2005. "An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies," 2005 Annual meeting, July 24-27, Providence, RI 19128, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea05:19128
    DOI: 10.22004/ag.econ.19128
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    File URL: http://ageconsearch.umn.edu/record/19128/files/sp05hw01.pdf
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    References listed on IDEAS

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    1. Hayes, D. J. & Fox, J. A. & Shogren, J. F., 2002. "Experts and activists: how information affects the demand for food irradiation," Food Policy, Elsevier, vol. 27(2), pages 185-193, April.
    2. J.F. Shogren & T.M. Hurley, 1999. "Experiments in Environmental Economics," Chapters, in: Jeroen C.J.M. van den Bergh (ed.), Handbook of Environmental and Resource Economics, chapter 76, Edward Elgar Publishing.
    3. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    4. Ramu Govindasamy & John Italia, 1998. "Predicting consumer risk perceptions towards pesticide residue: a logistic analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 5(12), pages 793-796.
    5. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(1), pages 1-18, July.
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    Cited by:

    1. Katie Abrams & Courtney Meyers & Tracy Irani, 2010. "Naturally confused: consumers’ perceptions of all-natural and organic pork products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 365-374, September.
    2. Nii O Tackie & Jannette R. Bartlett & Akua Adu-Gyamfi & Francisca A. Quarcoo & Mst Nusrat Jahan, 2016. "Impact of Socioeconomic Factors on Alabama Consumers¡¯ Perceptions on Use of Chemicals in Livestock Products," Journal of Social Science Studies, Macrothink Institute, vol. 3(1), pages 178-195, January.

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    Keywords

    Consumer/Household Economics;

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