IDEAS home Printed from
   My bibliography  Save this paper

An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies


  • Hwang, Yun Jae
  • Roe, Brian E.
  • Teisl, Mario F.


For a representative sample of U.S. consumers, we rank, correlate and explain ratings of concern toward eight food production and processing technologies (antibiotics, pesticides, artificial growth hormones, genetic modification, irradiation, artificial colors/flavors, pasteurization, and preservatives). Concern is highest for pesticides and hormones, followed by concern toward antibiotics, genetic modification and irradiation. We document standard relationships between many demographic, economic and attitude variables and the average concern level. Our main contribution is modeling relative levels of concern across technologies, where we find that key personal and household characteristics that yield little explanatory power for average ratings have sharp discriminatory power for relative ratings.

Suggested Citation

  • Hwang, Yun Jae & Roe, Brian E. & Teisl, Mario F., 2005. "An Empirical Analysis of United States Consumers' Concerns about Eight Food Production and Processing Technologies," 2005 Annual meeting, July 24-27, Providence, RI 19128, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea05:19128
    DOI: 10.22004/ag.econ.19128

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Hayes, D. J. & Fox, J. A. & Shogren, J. F., 2002. "Experts and activists: how information affects the demand for food irradiation," Food Policy, Elsevier, vol. 27(2), pages 185-193, April.
    2. J.F. Shogren & T.M. Hurley, 1999. "Experiments in Environmental Economics," Chapters, in: Jeroen C.J.M. van den Bergh (ed.), Handbook of Environmental and Resource Economics, chapter 76, Edward Elgar Publishing.
    3. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    4. Ramu Govindasamy & John Italia, 1998. "Predicting consumer risk perceptions towards pesticide residue: a logistic analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 5(12), pages 793-796.
    5. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(1), pages 1-18, July.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Katie Abrams & Courtney Meyers & Tracy Irani, 2010. "Naturally confused: consumers’ perceptions of all-natural and organic pork products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 365-374, September.
    2. Nii O Tackie & Jannette R. Bartlett & Akua Adu-Gyamfi & Francisca A. Quarcoo & Mst Nusrat Jahan, 2016. "Impact of Socioeconomic Factors on Alabama Consumers¡¯ Perceptions on Use of Chemicals in Livestock Products," Journal of Social Science Studies, Macrothink Institute, vol. 3(1), pages 178-195, January.

    More about this item


    Consumer/Household Economics;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea05:19128. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.