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Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach

Author

Listed:
  • Govindasamy, Ramu
  • Italia, John
  • Adelaja, Adesoji O.

Abstract

Pesticide residue has repeatedly been documented as a leading source of food safety concern among consumers. While many studies have presented aggregate, descriptive illustrations of consumer response to Integrated Pest Management (IPM), consumer willingness-to-pay a premium for IPM produce and the factors that determine such willingness have received relatively little research attention. Such information is critical in the marketing of IPM produce. This study empirically evaluates the demographic characteristics that influence consumers to pay a premium for IPM grown produce. Results indicate that females, those with higher annual incomes, younger individuals, and those who frequently purchase organic produce are all more likely to pay a premium for IPM produce.

Suggested Citation

  • Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 2001. "Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(2), pages 1-9, October.
  • Handle: RePEc:ags:arerjl:31419
    DOI: 10.22004/ag.econ.31419
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    File URL: http://ageconsearch.umn.edu/record/31419/files/30020151.pdf
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    References listed on IDEAS

    as
    1. Govindasamy, Ramu & Italia, John & Liptak, Clare, 1997. "Quality of Agricultural Produce: Consumer Preferences and Perceptions," P Series 36739, Rutgers University, Department of Agricultural, Food and Resource Economics.
    2. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    3. Govindasamy, Ramu & Italia, John, 1997. "Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis," P Series 36727, Rutgers University, Department of Agricultural, Food and Resource Economics.
    4. Misra, Sukant K. & Huang, Chung L. & Ott, Stephen L., 1991. "Consumer Willingness To Pay For Pesticide-Free Fresh Produce," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(2), pages 1-10, December.
    5. Young Sook Eom, 1994. "Pesticide Residue Risk and Food Safety Valuation: A Random Utility Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(4), pages 760-771.
    6. Underhill, Sheila E. & Figueroa, Enrique E., 1996. "Consumer Preferences For Non-Conventionally Grown Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(2), pages 1-11, July.
    7. Jordan, Jeffrey L. & Elnagheeb, Abdelmoneim H., 1991. "Public Perceptions Of Food Safety," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), pages 1-10, September.
    8. Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 1998. "Predicting Consumer Risk Aversions to Synthetic Pesticide Residues: A Logistic Analysis," P Series 36740, Rutgers University, Department of Agricultural, Food and Resource Economics.
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    Citations

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    Cited by:

    1. Korir, Josphat Kiplang’at & Ritho, Cecilia & Irungu, Patrick & Affognon, Hippolyte, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Dissertations and Theses 271765, University of Nairobi, Department of Agricultural Economics.
    2. Durham, Catherine A., 2007. "The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(2), pages 1-17, October.
    3. Adesoji O. Adelaja & Yohannes G. Hailu & Ahadu T. Tekle & Saichon Seedang, 2010. "Evidence of land hoarding behavior in US agriculture," Agricultural Finance Review, Emerald Group Publishing, vol. 70(3), pages 377-398, November.
    4. Korir, Josphat Kiplang'at, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Research Theses 276445, Collaborative Masters Program in Agricultural and Applied Economics.
    5. repec:gam:jagris:v:8:y:2018:i:12:p:200-:d:190528 is not listed on IDEAS
    6. Eric Giraud-Héraud & Maria Aguiar Fontes & Alexandra Seabra Pinto, 2014. "Crise sanitaires de l'alimentation et analyses comportementales," Working Papers hal-00949126, HAL.
    7. repec:eee:ecolec:v:148:y:2018:i:c:p:54-65 is not listed on IDEAS
    8. Cranfield, John A.L. & Magnusson, Erik, 2003. "Canadian Consumer's Willingness-To-Pay For Pesticide Free Food Products: An Ordered Probit Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(4), pages 1-18.

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