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Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis

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  • Erik Magnusson
  • J. A. L. Cranfield

Abstract

"Pesticide Free Production [TM] (PFP [TM] ) is a new crop production strategy that has emerged in the Canadian prairies. Emphasis is placed on substituting human capital for chemical inputs in field crop production. Consumer response to the introduction of food products containing PFP [TM] inputs is unknown. A consumer survey was developed and implemented to assess what food products consumers would purchase if available in a PFP [TM] form and what factors affect demand for PFP [TM] food products. Results from a probit model suggest strong consumer interest in food products containing grains and oilseeds produced in a PFP [TM] cropping system. Respondents concerned with pesticides in the environment and/or food products, who would switch grocery stores to purchase a PFP [TM] food product, who were less than 36 years of age, had higher average household income and who would pay a premium for a PFP [TM] food product were more likely to choose food products with PFP [TM] ingredients." Copyright 2005 Canadian Agricultural Economics Society.

Suggested Citation

  • Erik Magnusson & J. A. L. Cranfield, 2005. "Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 67-81, March.
  • Handle: RePEc:bla:canjag:v:53:y:2005:i:1:p:67-81
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    References listed on IDEAS

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    Cited by:

    1. Haghiri, Morteza, 2011. "Consumer Perceptions of Environmentally Friendly Products in New Foundland and Labrador," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), July.
    2. Julie A. Caswell & Siny Joseph, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Food Marketing Policy Center Research Reports 097, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    3. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 14(2).
    4. Owusu, Victor, 2012. "Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123394, International Association of Agricultural Economists.
    5. Yue, Chengyan & Alfnes, Frode & Jensen, Helen H., 2009. "Discounting Spotted Apples: Investigating Consumersï¾’ Willingness to Accept Cosmetic Damage in an Organic Product," Staff General Research Papers Archive 12693, Iowa State University, Department of Economics.
    6. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE);Agricultural Economics Association of South Africa (AEASA).
    7. Stranieri, S. & Ricci, E. & Banterle, A., 2016. "The Theory of Planned Behaviour and Food Choices: The Case of Sustainable pre-packed Salad," 2016 International European Forum, February 15-19, 2016, Innsbruck-Igls, Austria 244475, International European Forum on System Dynamics and Innovation in Food Networks.
    8. Bazoche, P. & Deola, C. & Soler, Louis-Georges, 2008. "An experimental study of wine consumers’ willingness to pay for environmental characteristics," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43651, European Association of Agricultural Economists.
    9. Su, Lianfan & Adam, Brian D. & Lusk, Jayson L. & Arthur, Frank, 2011. "A Comparison of Auction and Choice Experiment: An Application to Consumer Willingness to Pay for Rice with Improved Storage Management," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103975, Agricultural and Applied Economics Association.

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