Consumers’ Willingness to Pay for Bacteriophage Technology Treated Fresh Produce
The United States is remarkably safe, when it comes to food supply. Nevertheless, food can become contaminated with a variety of germs. According to reports by a food safety group of the Centers for Disease Control and Prevention, food-borne illness caused by bacteria such as E. coli and salmonella not only take a huge toll on American consumers’ health but they cost the United States an estimated $152 billion annually in health care and other losses. To curb this increasing phenomenon, there has been a reintroduction of bacteriophage in the treatment of bacteria on raw foods. This study utilized a survey questionnaire administered by telephone to consumers in four different states; Alabama, Georgia, North Carolina, and South Carolina. In this study, as in other willingness to pay studies, a binary Logit model was employed to estimate consumers’ WTP an additional amount for fresh produce treated with bateriophage technology. The Logit model expresses consumers’ WTP as a function of income, education, race, gender and geographical location (States). Based on the estimation results, income was found to be significant at the 5 percent level in determining a consumer’s WTP. In this particular study, Caucasians were willing to pay an additional amount relative to other races at the 10 percent significance level. Also, where a consumer lived (State) was found to be significant with consumers in the states of Georgia and North Carolina having higher WTP relative to Alabama and South Carolina.
|Date of creation:||2012|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.saea.org/|
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Boccaletti, Stefano & Nardella, Michele, 2000. "Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(03).
- Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995.
"Contingent Valuation in Food Policy Analysis: A Case Study of a Pesticide-Residue Risk Reduction,"
Journal of Agricultural and Applied Economics,
Cambridge University Press, vol. 27(02), pages 613-625, December.
- Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
- Ward, David O. & Clark, Christopher D. & Jensen, Kimberly L. & Russell, Clifford S. & Yen, Steven T., 2010. "Factors Influencing Willingness-to-Pay for the Energy Star Label," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61141, Agricultural and Applied Economics Association.
- Cranfield, John A.L. & Magnusson, Erik, 2003. "Canadian Consumer's Willingness-To-Pay For Pesticide Free Food Products: An Ordered Probit Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 6(04).
- Quagrainie, Kwamena K., 2005.
"IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay,"
2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas
35631, Southern Agricultural Economics Association.
- Quagrainie, Kwamena K., 2006. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 9(02).
- Loureiro, Maria L. & Umberger, Wendy J., 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(02), August.
- Elizabeth Hoffman & Dale J. Menkhaus & Dipankar Chakravarti & Ray A. Field & Glen D. Whipple, 1993. "Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef," Marketing Science, INFORMS, vol. 12(3), pages 318-338.
- Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), July.
- Chris Arnot & Peter Boxall & Sean Cash, 2006.
"Do ethical consumers care about price? A revealed preference analysis of fair trade coffee purchases,"
Natural Field Experiments
00221, The Field Experiments Website.
- Chris Arnot & Peter C. Boxall & Sean B. Cash, 2006. "Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 555-565, December.
- Adamowicz W. & Louviere J. & Williams M., 1994.
"Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities,"
Journal of Environmental Economics and Management,
Elsevier, vol. 26(3), pages 271-292, May.
- Adamowicz, Wiktor L. & Louviere, J. & Willians, M., 1992. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Staff Paper Series 232531, University of Alberta, Department of Resource Economics and Environmental Sociology.
- Darby, Kim & Batte, Marvin T. & Ernst, Stanley C. & Roe, Brian E., 2006. "Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers," 2006 Annual meeting, July 23-26, Long Beach, CA 21336, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
When requesting a correction, please mention this item's handle: RePEc:ags:saea12:119733. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.