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IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay

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  • Quagrainie, Kwamena K.

Abstract

The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.

Suggested Citation

  • Quagrainie, Kwamena K., 2006. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(2), pages 1-13.
  • Handle: RePEc:ags:ifaamr:8195
    DOI: 10.22004/ag.econ.8195
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