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Experimental Methods in Consumer Preference Studies

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  • Fox, John A.
  • Hayes, Dermot J.
  • Shogren, Jason F.
  • Kliebenstein, James B.

Abstract

Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.

Suggested Citation

  • Fox, John A. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1996. "Experimental Methods in Consumer Preference Studies," ISU General Staff Papers 199607010700001007, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:199607010700001007
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