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Retail Meat Managers' Profitability Expectations For Irradiated Red Meats

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  • Gaynor, Joe
  • Jensen, Kimberly L.
  • Jaenicke, Edward C.

Abstract

This paper uses data from 40 personal interviews with meat department managers at grocery stores and supermarkets to investigate managers' expectations regarding the profitability potential of irradiated red meats. The study models managers' profitability expectations as function of many attributes and factors, such as the meat manager's or store's characteristics, how familiar the meat manager is with irradiation, and opinions held by the manager regarding irradiation's benefits consumer acceptance. The study also examines how profitability expectations may influence the expected timing of adoption by the manager's retail store, the projected percentage of red meats eventually allocated to irradiated red meats, and merchandising strategies.

Suggested Citation

  • Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2002. "Retail Meat Managers' Profitability Expectations For Irradiated Red Meats," 2002 Annual meeting, July 28-31, Long Beach, CA 19793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea02:19793
    DOI: 10.22004/ag.econ.19793
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    References listed on IDEAS

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    1. Henson, Spencer, 1995. "Demand-side constraints on the introduction of new food technologies: The case of food irradiation," Food Policy, Elsevier, vol. 20(2), pages 111-127, April.
    2. Hayes, D. J. & Fox, J. A. & Shogren, J. F., 2002. "Experts and activists: how information affects the demand for food irradiation," Food Policy, Elsevier, vol. 27(2), pages 185-193, April.
    3. Frenzen, Paul D. & Majchrowicz, T. Alexander & Buzby, Jean C. & Imhoff, Beth, 2000. "Consumer Acceptance of Irradiated Meat and Poultry Products," Agricultural Information Bulletins 33616, United States Department of Agriculture, Economic Research Service.
    4. Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfleld, Stephen R., 1998. "Measuring Consumer Benefits of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 30(1), pages 69-82, July.
    5. Stephen G. Sapp & Wendy J. Harrod & Lijun Zhao, 1995. "Social demographic and attitudinal determinants of consumer acceptance of food irradiation," Agribusiness, John Wiley & Sons, Ltd., vol. 11(2), pages 117-130.
    6. Medina, Sara & Ward, Ronald W., 1999. "A Model Of Retail Outlet Selection For Beef," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(2), pages 1-25.
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    Cited by:

    1. Jaenicke, Edward C. & Harrison, R. Wes & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24680, European Association of Agricultural Economists.
    2. Wolfe, Kent & Huang, Chung L. & McKissick, John C., 2004. "Consumer Willingness to Pay for Irradiated Poultry Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34682, Southern Agricultural Economics Association.
    3. Edward C. Jaenicke & R. Wesley Harrison & Kimberly L. Jensen & Paul M. Jakus, 2006. "Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef," Agribusiness, John Wiley & Sons, Ltd., vol. 22(4), pages 547-568.
    4. Huang, Chung L. & Wolfe, Kent & McKissick, John C., 2006. "Willingness to Pay for Irradiated Meat Products: A Comparison between Poultry and Pork," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25416, International Association of Agricultural Economists.

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