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Consumer Acceptance of Irradiated Meat and Poultry Products

Author

Listed:
  • Frenzen, Paul D.
  • Majchrowicz, T. Alexander
  • Buzby, Jean C.
  • Imhoff, Beth

Abstract

The Federal Government began allowing food manufacturers to irradiate raw meat and meat products to control pathogenic microorganisms in February 2000. Consumer acceptance of irradiated foods could affect public health because many foodborne illnesses occur when consumers handle or eat meat or poultry contaminated by microbial pathogens. However, food manufacturers have been slow to adopt irradiation, partly because of the perception that relatively few consumers are willing to buy irradiated foods. A recent survey by the Foodborne Diseases Active Surveillance Network (FoodNet) confirmed this perception: only half of the adult residents of the FoodNet sites were willing to buy irradiated ground beef or chicken, and only a fourth were willing to pay a premium for these products, which cost more to produce than comparable nonirradiated products. These findings suggest that the impact of food irradiation on public health will be limited unless consumer preferences change, perhaps in response to educational messages about the safety and benefits of food irradiation.

Suggested Citation

  • Frenzen, Paul D. & Majchrowicz, T. Alexander & Buzby, Jean C. & Imhoff, Beth, 2000. "Consumer Acceptance of Irradiated Meat and Poultry Products," Agricultural Information Bulletins 33616, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:33616
    DOI: 10.22004/ag.econ.33616
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    References listed on IDEAS

    as
    1. Morrison, Rosanna Mentzer, 1989. "An Economic Analysis of Electron Accelerators and Cobalt-60 for Irradiating Food," Technical Bulletins 33589, United States Department of Agriculture, Economic Research Service.
    2. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Edward C. Jaenicke & R. Wesley Harrison & Kimberly L. Jensen & Paul M. Jakus, 2006. "Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef," Agribusiness, John Wiley & Sons, Ltd., vol. 22(4), pages 547-568.
    2. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2002. "Retail Meat Managers' Profitability Expectations For Irradiated Red Meats," 2002 Annual meeting, July 28-31, Long Beach, CA 19793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Huang, Chung L. & Wolfe, Kent & McKissick, John C., 2006. "Willingness to Pay for Irradiated Meat Products: A Comparison between Poultry and Pork," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25416, International Association of Agricultural Economists.
    4. Ferrier, Peyton, 2010. "Irradiation as a quarantine treatment," Food Policy, Elsevier, vol. 35(6), pages 548-555, December.
    5. Spaulding, Aslihan D. & Wiegand, Bryon R. & O'Rourke, Patrick D., 2006. "Consumer Knowledge and Perceptions of Food Irradiation: Ground Beef Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), pages 1-7, March.
    6. Gaynor, Joe & Jensen, Kimberly L. & Jaenicke, Edward C., 2003. "Meat Managers' Expectations Regarding Marketing of Irradiated Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(2), pages 1-9, July.
    7. Wolfe, Kent & Huang, Chung L. & McKissick, John C., 2004. "Consumer Willingness to Pay for Irradiated Poultry Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34682, Southern Agricultural Economics Association.
    8. Jaenicke, Edward C. & Harrison, R. Wes & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24680, European Association of Agricultural Economists.

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