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Follow the leader? Adoption behavior in food retailers' decision to offer fresh irradiated ground beef

Listed author(s):
  • Edward C. Jaenicke

    (Department of Agricultural Economics and Rural Sociology, Penn State University, 208A Armsby, University Park, PA 16802)

  • R. Wesley Harrison

    (Department of Agricultural Economics and Agribusiness, Louisiana State University, 101 Ag Administration Building, Baton Rouge, LA 70803-5604)

  • Kimberly L. Jensen

    (Department of Agricultural Economics, The University of Tennessee, 2621 Morgan Circle, 302 Morgan Hall, Knoxville, TN 37996-4518)

  • Paul M. Jakus

    (Department of Economics, Utah State University, Logan, UT 84322-3530)

During the 14-month period from May 2002 through June 2003, approximately 10% of U.S. supermarkets began to offer fresh irradiated ground beef under the stores' own labels. Using a survey of supermarket store managers from this period, the authors investigate the factors that influenced stores' adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, it was found that variables relating to a competitor's adoption status and proximity can increase the likelihood of a store's adoption. [EconLit citations: L660, M310, Q180] © 2006 Wiley Periodicals, Inc. Agribusiness 22: 547-568, 2006.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 22 (2006)
Issue (Month): 4 ()
Pages: 547-568

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Handle: RePEc:wly:agribz:v:22:y:2006:i:4:p:547-568
DOI: 10.1002/agr.20103
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