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Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef

  • Jaenicke, Edward C.
  • Chikasada, Mitsuko
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    Using supermarket survey data that include a store’s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and store size, among others, play separate roles in the decision to lead or follow.

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    File URL: http://purl.umn.edu/7066
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    Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

    Volume (Year): 37 (2006)
    Issue (Month): 03 (November)
    Pages:

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    Handle: RePEc:ags:jlofdr:7066
    Contact details of provider: Web page: http://fdrs.ag.utk.edu/

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    1. King, Robert P. & Park, Timothy A., 2004. "Modeling Productivity In Supermarket Operations: Incorporating The Impacts Of Store Characteristics And Information Technologies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(02), July.
    2. King, Robert P. & Leibtag, Ephraim S. & Behl, Ajay S., 2004. "Supermarket Characteristics And Operating Costs In Low-Income Areas," 2004 Annual meeting, August 1-4, Denver, CO 20361, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Teck-Hua Ho & Christopher S. Tang & David R. Bell, 1998. "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, INFORMS, vol. 44(12-Part-2), pages S145-S160, December.
    4. Trichy Krishan & Kitty Koelemeijer & Ram Rao, 2002. "Consistent Assortment Provision and Service Provision in a Retail Environment," Marketing Science, INFORMS, vol. 21(1), pages 54-73, April.
    5. Morganosky, Michelle A. & Cude, Brenda J., 2001. "Why Do Consumers Cross-Shop Between Different Types Of Food Retail Outlets?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(03), November.
    6. Park, John L., 2001. "Supermarket Product Selection Uncovered: Manufacturer Promotions And The Channel Intermediary," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 4(02).
    7. Kinsey, Jean D. & Jacobson, Elaine M. & Behl, Ajay S. & Seltzer, Jonathan M., 2003. "The 2003 Supermarket Panel Annual Report," Supermarket Panel Reports 14354, University of Minnesota, The Food Industry Center.
    8. Harris, James Michael & Kaufman, Phillip R. & Martinez, Stephen W. & Price, Charlene C., 2002. "The U.S. Food Marketing System, 2002: Competition, Coordination, And Technological Innovations Into The 21st Century," Agricultural Economics Reports 34001, United States Department of Agriculture, Economic Research Service.
    9. Wolfson, Paul J. & Kinsey, Jean D. & King, Robert P. & Seltzer, Jonathan M., 2001. "THE SUPERMARKET INDUSTRY AT THE START OF THE 21st CENTURY: KEY FINDINGS FROM THE 2000 SUPERMARKET PANEL," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(03), November.
    10. Harrison, R. Wes & Jaenicke, Edward C. & Jensen, Kimberly L. & Jakus, Paul M., 2005. "Follow the Leader: Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef," 2005 Annual meeting, July 24-27, Providence, RI 19300, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Yuxin Chen & James D. Hess & Ronald T. Wilcox & Z. John Zhang, 1999. "Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management," Marketing Science, INFORMS, vol. 18(3), pages 208-229.
    12. Swann, Peter, 1990. "Product competition and the dimensions of product space," International Journal of Industrial Organization, Elsevier, vol. 8(2), pages 281-295, June.
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