Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef
Using supermarket survey data that include a storeâ€™s adoption of a new fresh irradiated ground beef product, this paper investigates whether the adoption decision-making process differs depending on whether adoption would make the store a leader or a follower. We model the adoption decision in two ways that take the leader-follower decision into account. Our results show only limited differences in store attributes across groups classified as leaders, followers, or non-adopters. More significantly, however, the results show that store attributes such as proximity to competitors and store size, among others, play separate roles in the decision to lead or follow.
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- King, Robert P. & Leibtag, Ephraim S. & Behl, Ajay S., 2004.
"Supermarket Characteristics And Operating Costs In Low-Income Areas,"
2004 Annual meeting, August 1-4, Denver, CO
20361, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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