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Why Do Consumers Cross-Shop Between Different Types Of Food Retail Outlets?

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  • Morganosky, Michelle A.
  • Cude, Brenda J.

Abstract

This research analyzed consumer cross-shopping between supermarkets and nontraditional food retail outlets and examined reasons for cross-shopping. Focus groups were conducted in two major metropolitan markets and one medium-size market. Participants indicated they add nontraditional retail formats to the existing mix of stores at which they shop. Despite the increased number of types of food retail outlets they patronized, focus group participants said they didn't feel they spent more time grocery shopping at the multiple formats compared to shopping in a traditional supermarket.

Suggested Citation

  • Morganosky, Michelle A. & Cude, Brenda J., 2001. "Why Do Consumers Cross-Shop Between Different Types Of Food Retail Outlets?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(3), pages 1-10, November.
    • Handle: RePEc:ags:jlofdr:27579
    DOI: 10.22004/ag.econ.27579
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    References listed on IDEAS

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    1. Jaenicke, Edward C. & Chikasada, Mitsuko, 2006. "Separate Decision-Making for Supermarket Leaders and Followers: The Case of Whether or Not to Offer Irradiated Ground Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(3), pages 1-15, November.

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