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Shop Around and You Pay More

Listed author(s):
  • Ji Yan
  • Kun Tian
  • Huw D. Dixon
  • Saeed Heravi
  • Peter Morgan

We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find proper instruments to correct for endogeneity of shopping patterns. And we find that there exists a robust positive relationship between the price paid and the number of store visited. We argue that visiting larger number of stores makes households less likely to save using store-loyalty discounts.

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File URL: http://www.cesifo-group.de/DocDL/cesifo1_wp4940.pdf
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Paper provided by CESifo Group Munich in its series CESifo Working Paper Series with number 4940.

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Date of creation: 2014
Handle: RePEc:ces:ceswps:_4940
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  1. Greg Kaplan & Guido Menzio, 2015. "The Morphology Of Price Dispersion," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 56, pages 1165-1206, November.
  2. Rachel Griffith & Ephraim Leibtag & Andrew Leicester & Aviv Nevo, 2009. "Consumer Shopping Behavior: How Much Do Consumers Save?," Journal of Economic Perspectives, American Economic Association, vol. 23(2), pages 99-120, Spring.
  3. Pierre Dubois & Rachel Griffith & Aviv Nevo, 2014. "Do Prices and Attributes Explain International Differences in Food Purchases?," American Economic Review, American Economic Association, vol. 104(3), pages 832-867, March.
  4. Griffith, Rachel & Nesheim, Lars, 2013. "Hedonic methods for baskets of goods," Economics Letters, Elsevier, vol. 120(2), pages 284-287.
  5. Karen M. Stilley & J. Jeffrey Inman & Kirk L. Wakefield, 2010. "Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation," Journal of Consumer Research, Oxford University Press, vol. 37(2), pages 264-278, 08.
  6. Mark Aguiar & Erik Hurst, 2007. "Life-Cycle Prices and Production," American Economic Review, American Economic Association, vol. 97(5), pages 1533-1559, December.
  7. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
  8. Rachel Griffith & Martin O'Connell, 2010. "Public Policy towards Food Consumption," Fiscal Studies, Institute for Fiscal Studies, vol. 31(4), pages 481-507, December.
  9. Teck-Hua Ho & Christopher S. Tang & David R. Bell, 1998. "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, INFORMS, vol. 44(12-Part-2), pages 145-160, December.
  10. Andrew Leicester & Zoë Oldfield, 2009. "Using Scanner Technology to Collect Expenditure Data," Fiscal Studies, Institute for Fiscal Studies, vol. 30(Special I), pages 309-337, December.
  11. Rachel Griffith & Martin O'Connell, 2009. "The Use of Scanner Data for Research into Nutrition," Fiscal Studies, Institute for Fiscal Studies, vol. 30(Special I), pages 339-365, December.
  12. Mark Aguiar & Erik Hurst, 2005. "Consumption versus Expenditure," Journal of Political Economy, University of Chicago Press, vol. 113(5), pages 919-948, October.
  13. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. " The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, Oxford University Press, vol. 15(4), pages 422-433, March.
  14. Andrew Ainslie & Peter E. Rossi, 1998. "Similarities in Choice Behavior Across Product Categories," Marketing Science, INFORMS, vol. 17(2), pages 91-106.
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