Similarities in Choice Behavior Across Product Categories
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References listed on IDEAS
- Blattberg, Robert C & Peacock, Peter & Sen, Subrata K, 1976. " Purchasing Strategies across Product Categories," Journal of Consumer Research, Oxford University Press, vol. 3(3), pages 143-154, December.
- David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
- Jeongwen Chiang, 1991. "A Simultaneous Approach to the Whether, What and How Much to Buy Questions," Marketing Science, INFORMS, vol. 10(4), pages 297-315.
More about this item
KeywordsMultiple categories; Choice models; Parameter correlations; Bayesian methods;
StatisticsAccess and download statistics
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