Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP
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References listed on IDEAS
- Gilles Laurent & Scott Neslin & Greg Allenby & Andrew Ehrenberg & Steve Hoch & Robert Leone & John Little & Leonard Lodish & Robert Shoemaker & Dick Wittink, 1994. "A Research Agenda for Making Scanner Data More Useful to Managers," Post-Print hal-00819509, HAL.
- Mulhern, Francis J. & Leone, Robert P., 1990. "Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?," Journal of Business Research, Elsevier, vol. 21(3), pages 179-194, November.
- Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, pages 172-183.
- Rajiv Lal & Ram Rao, 1997. "Supermarket Competition: The Case of Every Day Low Pricing," Marketing Science, INFORMS, pages 60-80.
- Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, pages 24-39.
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KeywordsShopping Behavior; Choice Models; Pricing; Market Basket;
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