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A structural equation model of impulse buying behaviour in grocery retailing

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  • Bellini, Silvia
  • Cardinali, Maria Grazia
  • Grandi, Benedetta

Abstract

Environmental changes, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits designed to create new paradigms for impulse buying behaviour. A new scenario seems to be opening up where customers enter the store much more prepared than in the past searching for products they had planned to buy. The purpose of this paper is to explore the determinants of impulse buying in a context of more planning and preparation for shopping.

Suggested Citation

  • Bellini, Silvia & Cardinali, Maria Grazia & Grandi, Benedetta, 2017. "A structural equation model of impulse buying behaviour in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 164-171.
  • Handle: RePEc:eee:joreco:v:36:y:2017:i:c:p:164-171
    DOI: 10.1016/j.jretconser.2017.02.001
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