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Impulse buying and variety seeking: Similarities and differences

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  • Punj, Girish

Abstract

Impulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth "hidden" socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes.

Suggested Citation

  • Punj, Girish, 2011. "Impulse buying and variety seeking: Similarities and differences," Journal of Business Research, Elsevier, vol. 64(7), pages 745-748, July.
  • Handle: RePEc:eee:jbrese:v:64:y:2011:i:7:p:745-748
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    References listed on IDEAS

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    2. repec:eee:joreco:v:21:y:2014:i:2:p:86-97 is not listed on IDEAS
    3. repec:eee:touman:v:46:y:2015:i:c:p:359-366 is not listed on IDEAS
    4. repec:eee:joreco:v:21:y:2014:i:4:p:537-549 is not listed on IDEAS
    5. Coleman Joshua T. & Peasley Michael C., 2015. "Demonstrating a lack of brand/cause effects on point of sale donations," Management & Marketing, De Gruyter Open, vol. 10(3), pages 226-243, October.
    6. repec:eee:joreco:v:37:y:2017:i:c:p:56-66 is not listed on IDEAS

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