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Apparel product attributes, web browsing, and e-impulse buying on shopping websites


  • Park, Eun Joo
  • Kim, Eun Young
  • Funches, Venessa Martin
  • Foxx, William


This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in the Internet context. University students completed a total of 356 usable questionnaires. Data analysis was conducted using confirmatory factor analysis and structural equation modeling via LISREL 8.8. Findings confirm that apparel product attributes consist of three factors: variety of selection, price, and sensory attributes. The study confirms that two types of web browsing occur: utilitarian and hedonic. In an estimated structural model, the variety of selection has a positive effect on utilitarian web browsing, whereas price has a positive effect on hedonic web browsing. Additionally, utilitarian web browsing has a negative effect on impulse buying, whereas hedonic web browsing has a positive effect on impulse buying for apparel on shopping websites. In particular, the factors of variety of selection and sensory attributes have direct effects on e-impulse buying for apparel. Managerial implications for more effectively managing the process of securing online customers through the use of utilitarian and hedonic product information concludes the article.

Suggested Citation

  • Park, Eun Joo & Kim, Eun Young & Funches, Venessa Martin & Foxx, William, 2012. "Apparel product attributes, web browsing, and e-impulse buying on shopping websites," Journal of Business Research, Elsevier, vol. 65(11), pages 1583-1589.
  • Handle: RePEc:eee:jbrese:v:65:y:2012:i:11:p:1583-1589
    DOI: 10.1016/j.jbusres.2011.02.043

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    References listed on IDEAS

    1. repec:eee:joreco:v:16:y:2009:i:1:p:75-82 is not listed on IDEAS
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    3. Jones, Michael A. & Reynolds, Kristy E. & Weun, Seungoog & Beatty, Sharon E., 2003. "The product-specific nature of impulse buying tendency," Journal of Business Research, Elsevier, vol. 56(7), pages 505-511, July.
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    5. Sharma, Piyush & Sivakumaran, Bharadhwaj & Marshall, Roger, 2010. "Impulse buying and variety seeking: A trait-correlates perspective," Journal of Business Research, Elsevier, vol. 63(3), pages 276-283, March.
    6. Odekerken-Schröder, Gaby & Wetzels, Martin, 2003. "Trade-offs in Online Purchase Decisions:: Two Empirical Studies in Europe," European Management Journal, Elsevier, vol. 21(6), pages 731-739, December.
    7. Smith, Donnavieve N. & Sivakumar, K., 2004. "Flow and Internet shopping behavior: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 57(10), pages 1199-1208, October.
    8. Peter E Earl & Jason Potts, 2000. "Latent demand and the browsing shopper," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(3-4), pages 111-122.
    9. Overby, Jeffrey W. & Lee, Eun-Ju, 2006. "The effects of utilitarian and hedonic online shopping value on consumer preference and intentions," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1160-1166, October.
    10. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, Oxford University Press, vol. 14(2), pages 189-199, September.
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    Cited by:

    1. Foschi, Matteo, 2017. "Self-Control in the Retailing Industry: Inducing Rejection of Loyalty Schemes," CRETA Online Discussion Paper Series 37, Centre for Research in Economic Theory and its Applications CRETA.
    2. Polat Can & Ilker Çetin, 2017. "A Research on the Comparison of the Effect of Benefits Obtained from Social Media Marketing to Brand Commitment in Terms of Domestic and Foreign Consumers," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 29-42, February.
    3. Bassam Hasan, 2016. "Components of Online Shopping Attitude and the Effects of Website Design Characteristics," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 1-18, September.
    4. repec:eee:joreco:v:30:y:2016:i:c:p:252-261 is not listed on IDEAS
    5. repec:eee:joreco:v:20:y:2013:i:3:p:272-281 is not listed on IDEAS
    6. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 15-23, May.
    7. Xu-Priour, Dong-Ling & Truong, Yann & Klink, Richard R., 2014. "The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 265-275.
    8. repec:eee:jbrese:v:85:y:2018:i:c:p:514-522 is not listed on IDEAS
    9. repec:eee:joreco:v:21:y:2014:i:2:p:86-97 is not listed on IDEAS
    10. repec:eee:tefoso:v:125:y:2017:i:c:p:48-57 is not listed on IDEAS
    11. repec:eee:joreco:v:41:y:2018:i:c:p:161-168 is not listed on IDEAS
    12. Huang, Li-Ting, 2016. "Flow and social capital theory in online impulse buying," Journal of Business Research, Elsevier, vol. 69(6), pages 2277-2283.
    13. Hongyi Sun & Wenbin Ni & Zhiqiang Wang, 2016. "A consumption system model integrating quality, satisfaction and behavioral intentions in online shopping," Information Technology and Management, Springer, vol. 17(2), pages 165-177, June.


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