Taylor & Francis Journals
Journal of Global Scholars of Marketing Science
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Current editor: Seong-Yeon Park
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Series handle: repec:taf:jgsmks
ISSN: 2163-9159
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ISSN: 2163-9159
Citations RSS feed: at CitEc
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June 2016, Volume 26, Issue 3
- 217-226 Role of user-created programs in online game consumer behavior
by Sang Jin Kim & Kyung Hoon Kim & Chang Han Lee - 227-247 Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
by Ping Sun & Xiang Robert Li & Drew Martin - 248-269 Age and gender differences: Understanding mature online users with the online purchase intention model
by Monica Law & Mark Ng - 270-283 Influence of sustainable marketing activities on customer equity
by Yang Sun & Eunju Ko - 284-299 Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made
by Jihyun Kim & Hyun-Mee Joung
March 2016, Volume 26, Issue 2
- 109-128 Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
by Tanuj Mathur & Gurudas Das & Ujjwal Kanti Paul - 129-151 Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
by Sang-Lin Han & T.P. Thao Nguyen & V. Anh Nguyen - 152-173 Intimacy of the Russian upper middle class with luxury fashion
by Anna Peshkova & Taylan Urkmez & Ralf Wagner - 174-184 Affective motives to play online games
by Joonheui Bae & Dong-Mo Koo & Pekka Mattila - 185-197 Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
by Gyu-Hyeon Choi & Junyong Kim - 198-215 The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
by Jan C. L. König & Klaus-Peter Wiedmann & Nadine Hennigs & Janina Haase
January 2016, Volume 26, Issue 1
- 1-3 From the special issue editors: Global Business-to-Business Marketing
by C. Anthony Di Benedetto & Sang-Lin Han - 4-18 The effects of ambidextrous alliances on product innovation
by S. Hwan Song & Marco JinHwan Kim & Jina Kang - 19-35 Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust
by Sang-Lin Han & Simon Sang Hoon Childs - 36-50 Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA
by John A. Fortunato - 51-65 The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
by Kyong Ryul Koo & Sang Jin Kim & Kyung Hoon Kim - 66-88 Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling
by Subhajit Bhattachary & Anurag Singh - 89-108 The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
by Jung Ok Jeon & Sunmee Baeck
September 2015, Volume 25, Issue 4
- 295-313 The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
by Paramaporn Thaichon & Thu Nguyen Quach - 314-337 An integrated hierarchical survey for a large-scale conjoint study for mobile phones
by Jong Seok Kim & So Young Sohn - 338-357 An exploratory study of how a Korean chaebol's learning culture facilitates customer service
by Yang-Im Lee & Peter R.J. Trim - 358-378 The BOP consumer's ethical evaluation of target marketing
by Shruti Gupta & Julie Pirsch - 379-395 Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
by Arpita Khare
June 2015, Volume 25, Issue 3
- 195-197 Sustainable Marketing in Asia and the World
by Juran Kim & Ralf Schellhase - 198-215 Explaining consumer use of renewable energy: determinants and gender and age moderator effects
by Helena Martins Gonçalves & Adriana Viegas - 216-231 Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
by Ronnie Cheung & Mei Mei Lau & Aris Y.C. Lam - 232-245 Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
by Ronnie Cheung & Aris Y.C. Lam & Mei Mei Lau - 246-258 Sustainability in social brand communities: influences on customer equity
by Juran Kim - 259-278 Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
by Arch G. Woodside - 279-294 SNS users' para-social relationships with celebrities: social media effects on purchase intentions
by Hyojin Kim & Eunju Ko & Juran Kim
March 2015, Volume 25, Issue 2
- 109-121 Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
by Derek Ong Lai Teik - 122-141 How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
by Heeju Chae & Eunju Ko & Jinghe Han - 142-152 The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
by Eun Mi Lee & Jung Ok Jeon & Qin Li & Hyun Hee Park - 153-166 Exteriorscape: Physical surroundings of a service outlet in a shopping mall
by Hyunjung Koo & Shinyoung Kim & Sunmee Choi - 167-181 The influence of the philosophy of science on brand loyalty
by Sujin Song - 182-193 Measures of perceived sustainability
by Juran Kim & Charles R. Taylor & Kyung Hoon Kim & Ki Hoon Lee
January 2015, Volume 25, Issue 1
- 1-4 From the Special Issue Editor
by C. Anthony Di Benedetto - 5-16 Strategic, organizational and operational challenges of product innovation in emerging economies
by Muammer Ozer & Mumin Dayan - 17-36 Consumer innovativeness: a domain-specific perspective of information acquisition and choice
by Wooyang Kim & James M. Hunt & Richard A. Lancioni - 37-48 Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
by Eunju Ko & Eunha Chun & Sangah Song & Pekka Mattila - 49-58 A search for theoretical plurality in new product launch
by Roger Calantone & Francisco-Jose Molina-Castillo - 59-74 What comes after postmodernism? Implications for marketers
by David J. Burns - 75-90 From Apple to Omega: an analysis of brand placement in 2010 top-earning films
by Michael Devlin & Justin Combs - 91-105 Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea
by Seong Do Cho & Kyoungeun Kim & Daekwan Kim - 106-107 2014 JGSMS Best Paper and Reviewer Awards
by C. Anthony Di Benedetto
September 2014, Volume 24, Issue 4
- 365-383 Consumer motivations to disclose information and participate in commercial activities on Facebook
by Mark Ng - 384-394 Korean consumer perspectives on social media advertising and intention to join brand pages
by Alexander Muk & Christina Chung & Jonghoon Kim - 395-410 Cosmetic buying behavior: examining the effective factors
by Kayhan Tajeddini & Jeanette Nahaleh Nikdavoodi - 411-425 A decision model development for crowdsourcing in the fashion industry
by Eunha Chun & Sangah Song & Eunju Ko - 426-440 The roles of cause involvement and cause acts in a social marketing campaign
by Juran Kim - 441-452 Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
by Jong Kuk Shin & Minsook Park - 453-460 Class reproduction and Korean male dancers receiving exemption from military service through dance competitions
by Joohee Kim
June 2014, Volume 24, Issue 3
- 241-245 Contribution of philosophy to the advancement of marketing thought
by George Panigyrakis & Geon-Cheol Shin - 246-261 Modifying reality: marketing for the 22-super-nd century
by Gabriel H. De La Paz - 262-278 A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
by George Panigyrakis & Anna Zarkada - 279-294 Communitas and civitas: an idiographic model of consumer collectives
by Nathalie Collins & Jamie Murphy - 295-310 "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research
by Joel Hietanen & Antti Sihvonen & Henrikki Tikkanen & Pekka Mattila - 311-338 Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany
by Atieh Bathaee - 339-349 It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion
by Heeyoung Yoon & Dae Ryun Chang & Kyoungmi Lee - 350-364 Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
by Kyulim Kim & Eunju Ko & Mi-ah Lee & Pekka Mattila & Kyung Hoon Kim
March 2014, Volume 24, Issue 2
- 109-112 Disaster avoidance/recovery marketing
by Akira Shimizu & Gaetano Aiello - 113-128 #A little bird told me: birdcaging the message during the BP disaster
by Gwyneth V.J. Howell & Rohan Miller & Georgina Rushbrook-House - 129-147 Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster
by Julie Z. Sneath & Russell Lacey & Pamela A. Kennett-Hensel - 148-159 Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco
by Taotao Bi-Matsui - 160-171 Partnership marketing for prevention
by Ryuki Nakahara - 172-188 The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake
by Chizuru Nishio & Minoru Ishida & Toshie Takeuchi - 189-205 The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?
by Tsukasa Kato - 206-222 The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
by Weisheng Chiu & Nam-Heung Cho & Doyeon Won - 223-240 Motivational orientation for word-of-mouth and its relationship with WOM messages
by Namin Kim & Francis Ulgado
January 2014, Volume 24, Issue 1
- 1-20 Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes
by D. Gloria Wu & Laurence Chalip - 21-38 Work engagement as a reaction to work environment and customer outcome: a service marketing perspective
by Mushtaq A. Siddiqi - 39-64 A study on knowledge structure and cognitive mapping of marketing using social network analysis
by Hyunjoung Lee - 65-76 The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader
by Hee-Joong Hwang & Minjeong Kang & Myoung-Kil Youn - 77-88 Images of agri-tourism: evidence from Germany
by Katia Laura Sidali - 89-107 Social networking atmosphere and online retailing
by Min-Sook Park & Jong-Kuk Shin & Yong Ju
September 2013, Volume 23, Issue 4
- 357-360 Creativity and passion between global branding and country of origin roots
by Gaetano Aiello & Raffaele Donvito & Tiziano Vescovi - 361-378 Modeling links between the decision-making process and luxury brand attachment: An international comparison
by Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Priscilla Chan & Junji Tsuchiya & Irina Ivanovna Skorobogatykh & Bart Weitz & Hyunjoo Oh & Rahul Singh - 379-393 Creative networks in Florence and Paris: empirical results on project networks
by Raffaele Donvito & Gaetano Aiello & Silvia Ranfagni - 394-408 Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
by Elena Cedrola & Loretta Battaglia - 409-421 Does country of origin affect brand associations? The case of Italian brands in China
by Francesca Checchinato & Marta Disegna & Tiziano Vescovi - 422-434 Managing favorable product-country match in international markets: The case of "Made in Gessi"
by Michela Matarazzo & Riccardo Resciniti - 435-459 Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
by Sandra Maria Correia Loureiro & Dong-Mo Koo & Lara Ribeiro - 460-472 What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
by Seong-Yeon Park & Yeu-Jin Kang
June 2013, Volume 23, Issue 3
- 227-230 Bridging Asia and the world in marketing competitiveness: introduction to the special issue
by Juran Kim - 231-244 Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance
by Junyean Moon & Surinder Tikoo - 245-262 Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
by Hyun Ju Lee & Seong-Yeon Park - 263-281 Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
by Eun Young Kim & Kyungae Park - 282-296 Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
by Juran Kim & Ki Hoon Lee & Charles R. Taylor - 297-313 Which content types increase participation in fashion social platforms?
by Eunju Ko & Eunha Chun & Sangah Song & Kyung Hoon Kim - 314-337 An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
by Yang-Im Lee & Peter R.J. Trim - 338-355 Building bridges between professionals - expectations and outcomes of participation in professional communities
by Elina Koivisto & Pekka Mattila & Anna Hänninen
March 2013, Volume 23, Issue 2
- 127-143 When customers create the ad and sell it - a value network approach
by Christofer Pihl - 144-158 Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception
by Sunmee Choi & Jihyun Baek & Hayoung Kang - 159-174 Effects of technology readiness on prosumer attitude and eWOM
by Sang-Lin Han & Hyunseok Song & Jerry J. Han - 175-195 Identifying the direct mail-prone consumer
by Peter S.H. Leeflang & Penny N. Spring & Jenny Van Doorn & Tom Wansbeek - 196-212 Generative mechanisms in project marketing - an agenda for inquiry
by Jaakko Aspara & Joel Hietanen & Pekka Mattila & Antti Sihvonen & Henrikki Tikkanen - 213-226 Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
by Seong-Yeon Park & Seung Wha Lee
January 2013, Volume 23, Issue 1
- 1-7 Sport marketing and media research: contributions from the global network of scholars in sport management
by Kihan Kim & Jeffrey James - 8-22 The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media
by Dae Hee Kwak & Stephen R. McDaniel - 23-40 Measuring the advertising efficiency of the top US sports advertisers
by Natalie Brown & Yunjae Cheong - 41-54 Factors influencing college students' choice of a charity sport event
by Doyeon Won & Meungguk Park & Young-joo Lee - 55-71 Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements
by Choonghoon Lim & Woo-Young Lee & Paul M. Pedersen - 72-91 The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
by Eunha Chun & Jane Ko & Jieun Lee & Eunju Ko - 92-108 Segmenting sport video gamers by motivation: a cluster analysis
by Yongjae Kim & Soojin Kim - 109-126 Reaching the audience: new communication technology practices in college sports public relations
by Joseph H. Moore & Anne Carlson
March 2010, Volume 20, Issue 2
- 110-122 Organizational Buying Behavior in an Interdependent World
by Yoram Wind & Robert J. Thomas - 123-134 Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
by Ebrahim Mazaheri & Marie-Odile Richard & Michel Laroche - 135-148 The Impact of Collective Guilt on the Preference for Japanese Products
by Amro A. Maher & Anusorn Singhapakdi & Hyun-Soo Park & Seigyoung Auh - 149-163 The Effects of Price Salience on Consumer Perception and Purchase Intentions
by David Martin-Consuegea & Angel Millan & Estrella Diaz & Eunju Ko - 164-172 It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations
by Nathalie Spielmann & Juran Kim - 173-178 International Success the Second Time Around: A Case Study
by Mary Catherine Colley & Brandie Gatlin - 179-187 Media Habits of Sensation Seekers
by Alisha Blakeney & Casey Findley & Donald R. Self & Rhea Ingram & Tony Garrett - 188-198 Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth
by Venessa Martin Funches & William Foxx & Eun Joo Park & Eun Young Kim - 199-207 Seeking a Better Place: Sustainability in the CPG Industry
by Molly Inhofe Rapert & Christopher Newman & Seong-Yeon Park & Eun Mi Lee - 208-218 Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image
by Hyunjoung Lee & Sohyoun Shin & Sanguk Kim - 219-230 The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market
by Weiwei Jia & Saebum Kim
March 2007, Volume 17, Issue 2
- 75-97 The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases
by Jong Pil Yu & Payal Kaishap Dutta & Dawn Thorndike Pysarchik
June 2007, Volume 17, Issue 2
- 1-29 State of Mind in the Flow 4-Channel Model and Play
by 손 준 상 & Jun-Sang Sohn - 31-54 The Effects of Environmental Dynamism on Supply Chain Commitment in the High-tech Industry: The Roles of Flexibility and Dependence
by 김상덕 & 지성구 & Sang Deok Kim & Seong Goo Ji - 55-73 The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention
by 김 정 훈 & Jung-Hoon Kim - 99-110 The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation
by Claus Ebster & Udo Wagner & Cora Auzinger - 111-131 Measuring Consumer-Brand Relationship Quality
by 강병수 & 김병재 & 신종칠 & Myung Soo Kang & Byoung Jai Kim & Jong Chil Shin