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Content
April 2021, Volume 31, Issue 2
- 125-129 Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities
by Sreedhar Madhavaram - 130-141 The nature and origins of impactful research in marketing
by Shelby D. Hunt - 142-150 Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more
by Rajan Varadarajan - 151-161 Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing
by Scott J. Vitell - 162-177 Hope for a stronger discipline of marketing
by Mark Peterson & Heejung Park - 178-188 Applying the Hunt Vitell ethics model to artificial intelligence ethics
by O.C. Ferrell & Linda Ferrell - 189-199 Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective
by Dennis B. Arnett & Mayukh Dass & Kshitij Bhoumik - 200-212 Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later
by Vishag Badrinarayanan - 213-233 Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate
by Pelin Bicen - 234-254 The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline
by Sreedhar Madhavaram
January 2021, Volume 31, Issue 1
- 1-9 A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
by Carlos Omar Trejo-Pech & Sharon Thach - 10-29 Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration
by Alison Munsch - 30-48 Born digital: Is there going to be a new culture of digital natives?
by Tomáš Kincl & P. Štrach - 49-64 Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
by Erskin Blunck & E. Fetzer & J. M. Tilley - 65-73 Thermal comfort – an intercultural comparison
by Iris Ramme & Tom Gillpatrick - 74-93 A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
by Jooho Kim & Sung-Joon Yoon - 94-120 The effect of customer participation in service industry on encounter satisfaction by the development of relationship
by Jinwoo Ahn & Taeseok Rho - 121-123 Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021)
by The Editors
October 2020, Volume 30, Issue 4
- 335-343 CSR and social entrepreneurship: Combining efforts towards sustainability
by Satyendra C. Pandey & Swati Panda & Scott Widmier & Eric Harvey - 344-357 Sustaining customer engagement through social media brand communities
by Jen Riley - 358-366 Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
by Marshal Chaifetz & Nicholas Pace Smith - 367-379 The online environment’s adverse effect on the sustainability of the retail workforce
by Kendra L. Harris & Kimberly N. Harris & Aberdeen Leila Borders & D. Augustus Anderson & Deborah H. Lester - 380-393 Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations
by Scott Widmier & Lance Brouthers & Charles Ragland - 394-406 Insights, challenges and recommendations for research on sustainability in marketing
by Paola Andrea Morales & Sheb True & R. Keith Tudor - 407-422 Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
by Park Thaichon & Jiraporn Surachartkumtonkun & Anubhuti Singhal & Artem Alabastro - 423-436 Antecedents to high (low) performances by international technology ventures
by Rajan Nataraajan & Nelson Oly Ndubisi & Obaid Al–Shuridah - 437-453 Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters
by Chung-Shing Lee & Drew Martin & Pi-Feng Hsieh & Wan-Chen Yu - 454-463 Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s?
by Scott A. Inks & Aberdeen Leila Borders & Deborah H. Lester & Terry W. Loe
July 2020, Volume 30, Issue 3
- 211-228 Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue
by Aberdeen Leila Borders & Deborah H. Lester - 229-239 Overcoming emotional exhaustion in a sales setting
by Lucy M. Matthews & Diane R. Edmondson - 240-251 Sustainability, social marketing, veterinarians and United States veterans
by Yvette Lynne Bonaparte & Sharon D. White - 252-273 The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions
by Denver D’Rozario & Guang Yang - 274-290 Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems
by Setayesh Sattari & Anna Wessman & Leila Borders - 291-303 Why build sustainable relationships with customers? - The effects of “Ambassador Program”
by Kei Aoki & R. Keith Tudor & Aberdeen Leila Borders & Deborah H. Lester - 304-318 Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
by Pınar Mataracı & Sema Kurtuluş - 319-333 The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
by Juran Kim
April 2020, Volume 30, Issue 2
- 105-114 Fit in cause-related marketing: An integrative retrospective
by John W. Pracejus & Qian (Claire) Deng & G. Douglas Olsen & Paul R. Messinger - 115-146 Preventing brand name blunders in doing business across cultures: Theory and research
by David W. Pan & Alan J. Pan & Berna Mutlu & David Rylander - 147-169 Religiosity and consumer decision making styles of young Indian Muslim consumers
by Tajamul Islam & Uma Chandrasekaran - 170-187 Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self
by Jingyi Duan - 188-209 Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
by Jay Trivedi
January 2020, Volume 30, Issue 1
- 1-3 George P. Moschis tribute special issue: His philosophy and contributions (Part II)
by Anil Mathur - 4-17 Explaining the link between materialism and life satisfaction: A life course study in Turkey
by Betul Balikcioglu & Zerrin Arslan - 18-33 Gerontographics and consumer behavior in later life: Insights from the life course paradigm
by George P. Moschis & Anil Mathur & Thuckavadee Sthienrapapayut - 34-44 Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures
by Randall Shannon & Thuckavadee Sthienrapapayut & George P. Moschis & Thorsten Teichert & Betul Balikcioglu - 45-59 Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries
by Anil Mathur & Preecha Yingwattanakul & Randall Shannon & Euehun Lee & Cristiane Pizzutti - 60-75 Qualitative approaches to life course research: Linking life story to gift giving
by Yuko Minowa & Russell W. Belk - 76-87 Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster
by Pakakorn Rakrachakarn & Florian Kohlbacher - 88-104 The effects of life events on the development of materialism and compulsive consumption: a life course study in the United States and Hong Kong
by Andrew Baker & Kara Chan
October 2019, Volume 29, Issue 4
- 359-371 George P. Moschis tribute special issue: His philosophy and contributions
by Anil Mathur - 372-408 Paths to successful academic research: A life course perspective
by George P. Moschis - 409-422 Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life: A comparative study of American and Dutch elderly consumers
by Anil Mathur & Hans Kasper - 423-439 Contextual influences on financial preparedness of middle-aged workers: A four-country comparative life course study
by Hans Kasper & Anil Mathur & Fon Sim Ong & Randall Shannon & Preecha Yingwattanakul - 440-456 Reckless financial behaviors: An exploratory life course study of French and American consumers
by Sarah Benmoyal-Bouzaglo & George P. Moschis & Anil Mathur - 457-469 Service innovations’ roles in long-term relationships with business customers
by Heeseok Woo & Kyung Hoon Kim & Sang Jin Kim & Huangzhang Wang
July 2019, Volume 29, Issue 3
- 281-292 Commentary essay on “blueprinting the service company – managing service processes efficiently”
by Sabine Fließ & Michael Kleinaltenkamp - 293-310 Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt
by Hazem Rasheed Gaber & Ahmed Mousa Elsamadicy & Len Tiu Wright - 311-329 Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs
by Yong Tang & Meiling Zhong & Hongyao Qin & Yuxuan Liu & Lingxiao Xiang - 330-342 Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions
by Felix Septianto & Jake An & Bambang Soegianto - 343-357 Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
by Arch G. Woodside & Pedro Bernal Mir
April 2019, Volume 29, Issue 2
- 1-1 Correction
by The Editors - 1-1 Correction
by The Editors - 151-161 Consumer behavior in hospitality and tourism
by Saurabh Kumar Dixit & Kuan-Huei Lee & Poh Theng Loo - 162-179 Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis
by Priya Bhalla & Prodyut Bhattacharya - 180-195 How user-generated judgments of hotel attributes indicate guest satisfaction
by Sangeetha Gunasekar & Sooriya Sudhakar - 196-217 Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by Raouf Ahmad Rather & Shehnaz Tehseen & Murtaza Hassan Itoo & Shakir Hussain Parrey - 218-233 Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
by Chindu Chandran & Prodyut Bhattacharya - 234-247 Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
by Harshada Rajeev Satghare & Madhuri Sawant - 248-265 Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong
by Neeraj Sharma & Bijoylaxmi Sarmah - 266-280 Recycling on vacation: Does pro-environmental behavior change when consumers travel?
by Jason Oliver & Stefanie Benjamin & Hillary Leonard
January 2019, Volume 29, Issue 1
- 1-6 Sustainability by design: why firms and institutions do it
by Aberdeen Leila Borders & Deborah H. Lester - 7-14 Sustainable outcomes of an experiential learning project in a principles of marketing course
by Yvette Lynne Bonaparte - 15-24 The sustainability route to corporate legitimacy
by Jennifer Hutchins & Mona Sinha & Shiva Nandan - 25-41 Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines
by Melek Meral Anitsal & Ismet Anitsal & Selin Anitsal - 42-50 Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
by Paul J. Costanzo & Cynthia P. Costanzo - 51-62 Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
by Kei Aoki & Efua Obeng & Aberdeen Leila Borders & Deborah H. Lester - 63-77 An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support
by Diane R. Edmondson & Lucy M. Matthews & Cheryl B. Ward - 78-87 Using social media during the hiring process: A comparison between recruiters and job seekers
by Elizabeth C. Alexander & Deanna R. D. Mader & Fred H. Mader - 88-98 The evolution of the sales process: Relationship selling versus “the Challenger Sale”
by Scott A. Inks & Ramon A. Avila & George Talbert - 99-113 Showrooming: the effect of gender
by David J. Burns & Pola B. Gupta & Jennifer Hutchins - 114-128 The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
by William T. Neese & William Foxx & Dianne B. Eppler - 129-137 Pedagogical strategy to improve qualification alignment of students to the demands of potential employers
by M. Judith Billups & Paula T. Morris - 138-150 Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis
by Myles Bassell & Sonia Lambert & Hershey H. Friedman
October 2018, Volume 28, Issue 4
- 305-319 Conceptual framing of virtuality and virtual consumption research
by Mann Zhang & Nikhilesh Dholakia - 320-336 Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”
by Bomi Kang & L. Taylor Damonte & Young-Jae Kim & Eun-Joo Cha - 337-357 Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites
by Jungin Choi & Yoon Hi Sung & Chang-Hoan Cho - 358-362 Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”
by Elisa Alén - 363-384 Building brand awareness: The role of celebrity endorsement in advertisements
by Rehenuma Rahman
July 2018, Volume 28, Issue 3
- 221-238 Voices of the Fisher King: Narratives of older travellers’ religious journeys
by Anna Irimiás & Ariel Mitev & Gábor Michalkó - 239-247 Morphing anthropomorphism: An update
by Russell Belk & Maria Kniazeva - 248-256 Consumers’ inferences: Self-deception and self-efficacy
by Jean-Charles Chebat - 257-271 Acculturation to the global consumer culture: Ten years after and agenda for the next decade
by Mark Cleveland - 272-277 Reflections on “Statistical Power and Structural Equation Models in Business Research”
by Shaun McQuitty - 278-281 Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009
by Michael J. Mol - 282-290 Hedonic and utilitarian shopping goals: a decade later
by Eileen Bridges - 291-303 Customer engagement: Developing an innovative research that has scholarly impact
by Roderick J. Brodie & Biljana Juric
April 2018, Volume 28, Issue 2
- 103-159 Forecasting methods and principles: Evidence-based checklists
by J. Scott Armstrong & Kesten C. Green - 160-165 The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
by Francesca Checchinato & Marta Disegna & Tiziano Vescovi - 166-174 Social-cultural-psychological perspectives on future word-of-mouth research
by Sung-Joon Yoon - 175-181 Social dimension of sustainability: From community to social capital
by Juran Kim - 182-196 The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
by Hee Kyung Nho & Souphinh Vongphachanh & SangHee Cho - 197-207 Self-congruity theory in consumer behavior: A little history
by M. Joseph Sirgy - 208-213 Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro
by Sandra Maria Correia Loureiro & Dong-Mo Koo - 214-220 Revisiting cultures’ consequences in international marketing studies
by Ana Maria Soares
January 2018, Volume 28, Issue 1
- 1-32 The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
by Shelby D. Hunt - 33-41 Launch activities and timing in new product development
by Roger J. Calantone & Anthony Di Benedetto & Gaia Rubera - 42-51 Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
by Keith B. Murray - 52-67 Deepening how cultural capital structures consumption of the performing arts
by Marylouise Caldwell & Paul Conrad Henry - 68-85 Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
by Seonjeong (Ally) Lee & Miyoung Jeong & Haemoon Oh - 86-95 Reflections on ethical issues in marketing management: An empirical examination
by Lawrence B. Chonko & Shelby D. Hunt - 96-102 Technology driven experiences from mobile direct to virtual reality
by Juran Kim & Seungmook Kang & Charles R. Taylor
October 2017, Volume 27, Issue 4
- 227-242 The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
by Lianping Ren & Po-Ju Chen & Jinlin Zhao & Peilai Wang - 243-257 Cultural memories, discursive gaps, and tourism promotion: A framework for applied research
by Marcelo G. Oliveira & Maria do Carmo Leal & Maria Isabel Roque & Maria João Forte & Sara Rodrigues de Sousa & Antónia Correia - 258-269 “Systematic Combining”: An approach to case research
by Anna Dubois & Lars-Erik Gadde - 270-311 A strategic approach to self-branding
by Joel R. Evans - 312-318 Stories in the making: Celebrating people and places
by Ana Raquel Fernandes - 319-339 Combining visual and textual data for assessing destination image: Lake tourism example
by Ana Isabel Rodrigues & Antónia Correia & Metin Kozak
July 2017, Volume 27, Issue 3
- 165-170 Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
by David Ackerman & Christina Chung - 171-179 Creating and writing effective research
by Donald R. Lehmann - 180-183 Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
by M. Paula Fitzgerald - 184-194 Consumer innovativeness and international consumer behavior: Comments and extensions
by Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt - 195-200 Commenting on “Atmospheric affect … gaining share of customer”
by Barry J. Babin & Jill P. Attaway & Kevin W. James - 201-208 Relationship marketing and service: An update
by Christian Grönroos - 209-225 To sponsor or not to sponsor: Transgressions are unequally detrimental
by Joseph W. Chang - 226-226 Erratum
by The Editors
April 2017, Volume 27, Issue 2
- 79-92 Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions
by Paul Conrad Henry & Marylouise Caldwell - 93-110 A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers
by Seulgi Lee & Eunju Ko & Heeju Chae & Chieko Minami - 111-122 Negative emotion and purchase behavior following social exclusion
by Ji-Yeon Park - 123-135 Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives
by Andy Fred Wali & N. Gladson Nwokah - 136-147 Iconic art infusion in luxury retail strategies: Unveiling the potential
by Giovanni Pino & Gianluigi Guido & Rajan Nataraajan - 148-164 A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
by Momoko Fujita & Paul Harrigan & Geoffrey Soutar
January 2017, Volume 27, Issue 1
- 1-15 Releasing the death-grip of null hypothesis statistical testing ( < .05): Applying complexity theory and somewhat precise outcome testing (SPOT)
by Arch G. Woodside - 16-30 The interplay of brand sound meaning and brand origin on new high-tech product evaluation
by Sangwon Lee - 31-45 The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism
by Senay Sabah - 46-59 Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life
by Linda Jane Coleman & Lauren E. Cote & Jian Gu & Victoria Nicolau - 60-77 Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
by Trang P. Tran & Bich Khanh Ngoc Ho & Truc Quang Le & Hung Trong Hoang
October 2016, Volume 26, Issue 4
- 301-303 Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue
by Arch G. Woodside - 304-306 Sonarsupermarkets and sci-fi
by Brianna Barnes - 307-310 Bad communication, bad service
by Shannon Blair - 311-314 GlobalEuropeAir
by Julie Bordeau - 315-317 Change of tour due to bad weather
by Li-Hui (Lisa) Chang - 318-321 Vacation experiences begin at home: A cruise line example
by Giulio Ronzoni - 322-325 Bad condo
by Lauren Haberern - 326-328 Can I please keep my number?
by Christian Murray - 329-332 Greatbanking: Fraudulent charges to customer accounts
by Jesse Uzzel - 333-336 Out-of-season timeshare exchange
by Jeffrey T. Weinland - 337-340 AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order
by Arch G. Woodside - 341-343 Restaurant’s famous dish FTQ: Improperly prepared meal
by Shih-Shuo Yeh - 344-347 Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption
by The Editors
June 2016, Volume 26, Issue 3
- 217-226 Role of user-created programs in online game consumer behavior
by Sang Jin Kim & Kyung Hoon Kim & Chang Han Lee - 227-247 Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
by Ping Sun & Xiang Robert Li & Drew Martin - 248-269 Age and gender differences: Understanding mature online users with the online purchase intention model
by Monica Law & Mark Ng - 270-283 Influence of sustainable marketing activities on customer equity
by Yang Sun & Eunju Ko - 284-299 Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made
by Jihyun Kim & Hyun-Mee Joung
March 2016, Volume 26, Issue 2
- 109-128 Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
by Tanuj Mathur & Gurudas Das & Ujjwal Kanti Paul - 129-151 Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
by Sang-Lin Han & T.P. Thao Nguyen & V. Anh Nguyen - 152-173 Intimacy of the Russian upper middle class with luxury fashion
by Anna Peshkova & Taylan Urkmez & Ralf Wagner - 174-184 Affective motives to play online games
by Joonheui Bae & Dong-Mo Koo & Pekka Mattila - 185-197 Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
by Gyu-Hyeon Choi & Junyong Kim - 198-215 The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
by Jan C. L. König & Klaus-Peter Wiedmann & Nadine Hennigs & Janina Haase
January 2016, Volume 26, Issue 1
- 1-3 From the special issue editors: Global Business-to-Business Marketing
by C. Anthony Di Benedetto & Sang-Lin Han - 4-18 The effects of ambidextrous alliances on product innovation
by S. Hwan Song & Marco JinHwan Kim & Jina Kang - 19-35 Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust
by Sang-Lin Han & Simon Sang Hoon Childs - 36-50 Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA
by John A. Fortunato - 51-65 The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
by Kyong Ryul Koo & Sang Jin Kim & Kyung Hoon Kim - 66-88 Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling
by Subhajit Bhattachary & Anurag Singh - 89-108 The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
by Jung Ok Jeon & Sunmee Baeck
September 2015, Volume 25, Issue 4
- 295-313 The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
by Paramaporn Thaichon & Thu Nguyen Quach - 314-337 An integrated hierarchical survey for a large-scale conjoint study for mobile phones
by Jong Seok Kim & So Young Sohn - 338-357 An exploratory study of how a Korean chaebol's learning culture facilitates customer service
by Yang-Im Lee & Peter R.J. Trim - 358-378 The BOP consumer's ethical evaluation of target marketing
by Shruti Gupta & Julie Pirsch - 379-395 Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
by Arpita Khare
June 2015, Volume 25, Issue 3
- 195-197 Sustainable Marketing in Asia and the World
by Juran Kim & Ralf Schellhase - 198-215 Explaining consumer use of renewable energy: determinants and gender and age moderator effects
by Helena Martins Gonçalves & Adriana Viegas - 216-231 Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
by Ronnie Cheung & Mei Mei Lau & Aris Y.C. Lam - 232-245 Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
by Ronnie Cheung & Aris Y.C. Lam & Mei Mei Lau - 246-258 Sustainability in social brand communities: influences on customer equity
by Juran Kim - 259-278 Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
by Arch G. Woodside - 279-294 SNS users' para-social relationships with celebrities: social media effects on purchase intentions
by Hyojin Kim & Eunju Ko & Juran Kim
March 2015, Volume 25, Issue 2
- 109-121 Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
by Derek Ong Lai Teik - 122-141 How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
by Heeju Chae & Eunju Ko & Jinghe Han - 142-152 The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
by Eun Mi Lee & Jung Ok Jeon & Qin Li & Hyun Hee Park - 153-166 Exteriorscape: Physical surroundings of a service outlet in a shopping mall
by Hyunjung Koo & Shinyoung Kim & Sunmee Choi - 167-181 The influence of the philosophy of science on brand loyalty
by Sujin Song - 182-193 Measures of perceived sustainability
by Juran Kim & Charles R. Taylor & Kyung Hoon Kim & Ki Hoon Lee
January 2015, Volume 25, Issue 1
- 1-4 From the Special Issue Editor
by C. Anthony Di Benedetto - 5-16 Strategic, organizational and operational challenges of product innovation in emerging economies
by Muammer Ozer & Mumin Dayan - 17-36 Consumer innovativeness: a domain-specific perspective of information acquisition and choice
by Wooyang Kim & James M. Hunt & Richard A. Lancioni - 37-48 Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
by Eunju Ko & Eunha Chun & Sangah Song & Pekka Mattila - 49-58 A search for theoretical plurality in new product launch
by Roger Calantone & Francisco-Jose Molina-Castillo - 59-74 What comes after postmodernism? Implications for marketers
by David J. Burns - 75-90 From Apple to Omega: an analysis of brand placement in 2010 top-earning films
by Michael Devlin & Justin Combs - 91-105 Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea
by Seong Do Cho & Kyoungeun Kim & Daekwan Kim - 106-107 2014 JGSMS Best Paper and Reviewer Awards
by C. Anthony Di Benedetto
September 2014, Volume 24, Issue 4
- 365-383 Consumer motivations to disclose information and participate in commercial activities on Facebook
by Mark Ng - 384-394 Korean consumer perspectives on social media advertising and intention to join brand pages
by Alexander Muk & Christina Chung & Jonghoon Kim - 395-410 Cosmetic buying behavior: examining the effective factors
by Kayhan Tajeddini & Jeanette Nahaleh Nikdavoodi - 411-425 A decision model development for crowdsourcing in the fashion industry
by Eunha Chun & Sangah Song & Eunju Ko - 426-440 The roles of cause involvement and cause acts in a social marketing campaign
by Juran Kim