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Content
April 2019, Volume 29, Issue 2
- 218-233 Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
by Chindu Chandran & Prodyut Bhattacharya - 234-247 Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
by Harshada Rajeev Satghare & Madhuri Sawant - 248-265 Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong
by Neeraj Sharma & Bijoylaxmi Sarmah - 266-280 Recycling on vacation: Does pro-environmental behavior change when consumers travel?
by Jason Oliver & Stefanie Benjamin & Hillary Leonard
January 2019, Volume 29, Issue 1
- 1-6 Sustainability by design: why firms and institutions do it
by Aberdeen Leila Borders & Deborah H. Lester - 7-14 Sustainable outcomes of an experiential learning project in a principles of marketing course
by Yvette Lynne Bonaparte - 15-24 The sustainability route to corporate legitimacy
by Jennifer Hutchins & Mona Sinha & Shiva Nandan - 25-41 Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines
by Melek Meral Anitsal & Ismet Anitsal & Selin Anitsal - 42-50 Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
by Paul J. Costanzo & Cynthia P. Costanzo - 51-62 Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
by Kei Aoki & Efua Obeng & Aberdeen Leila Borders & Deborah H. Lester - 63-77 An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support
by Diane R. Edmondson & Lucy M. Matthews & Cheryl B. Ward - 78-87 Using social media during the hiring process: A comparison between recruiters and job seekers
by Elizabeth C. Alexander & Deanna R. D. Mader & Fred H. Mader - 88-98 The evolution of the sales process: Relationship selling versus “the Challenger Sale”
by Scott A. Inks & Ramon A. Avila & George Talbert - 99-113 Showrooming: the effect of gender
by David J. Burns & Pola B. Gupta & Jennifer Hutchins - 114-128 The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
by William T. Neese & William Foxx & Dianne B. Eppler - 129-137 Pedagogical strategy to improve qualification alignment of students to the demands of potential employers
by M. Judith Billups & Paula T. Morris - 138-150 Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis
by Myles Bassell & Sonia Lambert & Hershey H. Friedman
October 2018, Volume 28, Issue 4
- 305-319 Conceptual framing of virtuality and virtual consumption research
by Mann Zhang & Nikhilesh Dholakia - 320-336 Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”
by Bomi Kang & L. Taylor Damonte & Young-Jae Kim & Eun-Joo Cha - 337-357 Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites
by Jungin Choi & Yoon Hi Sung & Chang-Hoan Cho - 358-362 Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”
by Elisa Alén - 363-384 Building brand awareness: The role of celebrity endorsement in advertisements
by Rehenuma Rahman
July 2018, Volume 28, Issue 3
- 221-238 Voices of the Fisher King: Narratives of older travellers’ religious journeys
by Anna Irimiás & Ariel Mitev & Gábor Michalkó - 239-247 Morphing anthropomorphism: An update
by Russell Belk & Maria Kniazeva - 248-256 Consumers’ inferences: Self-deception and self-efficacy
by Jean-Charles Chebat - 257-271 Acculturation to the global consumer culture: Ten years after and agenda for the next decade
by Mark Cleveland - 272-277 Reflections on “Statistical Power and Structural Equation Models in Business Research”
by Shaun McQuitty - 278-281 Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009
by Michael J. Mol - 282-290 Hedonic and utilitarian shopping goals: a decade later
by Eileen Bridges - 291-303 Customer engagement: Developing an innovative research that has scholarly impact
by Roderick J. Brodie & Biljana Juric
April 2018, Volume 28, Issue 2
- 103-159 Forecasting methods and principles: Evidence-based checklists
by J. Scott Armstrong & Kesten C. Green - 160-165 The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
by Francesca Checchinato & Marta Disegna & Tiziano Vescovi - 166-174 Social-cultural-psychological perspectives on future word-of-mouth research
by Sung-Joon Yoon - 175-181 Social dimension of sustainability: From community to social capital
by Juran Kim - 182-196 The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
by Hee Kyung Nho & Souphinh Vongphachanh & SangHee Cho - 197-207 Self-congruity theory in consumer behavior: A little history
by M. Joseph Sirgy - 208-213 Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro
by Sandra Maria Correia Loureiro & Dong-Mo Koo - 214-220 Revisiting cultures’ consequences in international marketing studies
by Ana Maria Soares
January 2018, Volume 28, Issue 1
- 1-32 The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
by Shelby D. Hunt - 33-41 Launch activities and timing in new product development
by Roger J. Calantone & Anthony Di Benedetto & Gaia Rubera - 42-51 Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
by Keith B. Murray - 52-67 Deepening how cultural capital structures consumption of the performing arts
by Marylouise Caldwell & Paul Conrad Henry - 68-85 Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
by Seonjeong (Ally) Lee & Miyoung Jeong & Haemoon Oh - 86-95 Reflections on ethical issues in marketing management: An empirical examination
by Lawrence B. Chonko & Shelby D. Hunt - 96-102 Technology driven experiences from mobile direct to virtual reality
by Juran Kim & Seungmook Kang & Charles R. Taylor
October 2017, Volume 27, Issue 4
- 227-242 The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
by Lianping Ren & Po-Ju Chen & Jinlin Zhao & Peilai Wang - 243-257 Cultural memories, discursive gaps, and tourism promotion: A framework for applied research
by Marcelo G. Oliveira & Maria do Carmo Leal & Maria Isabel Roque & Maria João Forte & Sara Rodrigues de Sousa & Antónia Correia - 258-269 “Systematic Combining”: An approach to case research
by Anna Dubois & Lars-Erik Gadde - 270-311 A strategic approach to self-branding
by Joel R. Evans - 312-318 Stories in the making: Celebrating people and places
by Ana Raquel Fernandes - 319-339 Combining visual and textual data for assessing destination image: Lake tourism example
by Ana Isabel Rodrigues & Antónia Correia & Metin Kozak
July 2017, Volume 27, Issue 3
- 165-170 Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
by David Ackerman & Christina Chung - 171-179 Creating and writing effective research
by Donald R. Lehmann - 180-183 Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
by M. Paula Fitzgerald - 184-194 Consumer innovativeness and international consumer behavior: Comments and extensions
by Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt - 195-200 Commenting on “Atmospheric affect … gaining share of customer”
by Barry J. Babin & Jill P. Attaway & Kevin W. James - 201-208 Relationship marketing and service: An update
by Christian Grönroos - 209-225 To sponsor or not to sponsor: Transgressions are unequally detrimental
by Joseph W. Chang - 226-226 Erratum
by The Editors
April 2017, Volume 27, Issue 2
- 79-92 Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions
by Paul Conrad Henry & Marylouise Caldwell - 93-110 A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers
by Seulgi Lee & Eunju Ko & Heeju Chae & Chieko Minami - 111-122 Negative emotion and purchase behavior following social exclusion
by Ji-Yeon Park - 123-135 Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives
by Andy Fred Wali & N. Gladson Nwokah - 136-147 Iconic art infusion in luxury retail strategies: Unveiling the potential
by Giovanni Pino & Gianluigi Guido & Rajan Nataraajan - 148-164 A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
by Momoko Fujita & Paul Harrigan & Geoffrey Soutar
January 2017, Volume 27, Issue 1
- 1-15 Releasing the death-grip of null hypothesis statistical testing ( < .05): Applying complexity theory and somewhat precise outcome testing (SPOT)
by Arch G. Woodside - 16-30 The interplay of brand sound meaning and brand origin on new high-tech product evaluation
by Sangwon Lee - 31-45 The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism
by Senay Sabah - 46-59 Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life
by Linda Jane Coleman & Lauren E. Cote & Jian Gu & Victoria Nicolau - 60-77 Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
by Trang P. Tran & Bich Khanh Ngoc Ho & Truc Quang Le & Hung Trong Hoang
October 2016, Volume 26, Issue 4
- 301-303 Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue
by Arch G. Woodside - 304-306 Sonarsupermarkets and sci-fi
by Brianna Barnes - 307-310 Bad communication, bad service
by Shannon Blair - 311-314 GlobalEuropeAir
by Julie Bordeau - 315-317 Change of tour due to bad weather
by Li-Hui (Lisa) Chang - 318-321 Vacation experiences begin at home: A cruise line example
by Giulio Ronzoni - 322-325 Bad condo
by Lauren Haberern - 326-328 Can I please keep my number?
by Christian Murray - 329-332 Greatbanking: Fraudulent charges to customer accounts
by Jesse Uzzel - 333-336 Out-of-season timeshare exchange
by Jeffrey T. Weinland - 337-340 AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order
by Arch G. Woodside - 341-343 Restaurant’s famous dish FTQ: Improperly prepared meal
by Shih-Shuo Yeh - 344-347 Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption
by The Editors
June 2016, Volume 26, Issue 3
- 217-226 Role of user-created programs in online game consumer behavior
by Sang Jin Kim & Kyung Hoon Kim & Chang Han Lee - 227-247 Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach
by Ping Sun & Xiang Robert Li & Drew Martin - 248-269 Age and gender differences: Understanding mature online users with the online purchase intention model
by Monica Law & Mark Ng - 270-283 Influence of sustainable marketing activities on customer equity
by Yang Sun & Eunju Ko - 284-299 Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made
by Jihyun Kim & Hyun-Mee Joung
March 2016, Volume 26, Issue 2
- 109-128 Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
by Tanuj Mathur & Gurudas Das & Ujjwal Kanti Paul - 129-151 Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
by Sang-Lin Han & T.P. Thao Nguyen & V. Anh Nguyen - 152-173 Intimacy of the Russian upper middle class with luxury fashion
by Anna Peshkova & Taylan Urkmez & Ralf Wagner - 174-184 Affective motives to play online games
by Joonheui Bae & Dong-Mo Koo & Pekka Mattila - 185-197 Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
by Gyu-Hyeon Choi & Junyong Kim - 198-215 The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
by Jan C. L. König & Klaus-Peter Wiedmann & Nadine Hennigs & Janina Haase
January 2016, Volume 26, Issue 1
- 1-3 From the special issue editors: Global Business-to-Business Marketing
by C. Anthony Di Benedetto & Sang-Lin Han - 4-18 The effects of ambidextrous alliances on product innovation
by S. Hwan Song & Marco JinHwan Kim & Jina Kang - 19-35 Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust
by Sang-Lin Han & Simon Sang Hoon Childs - 36-50 Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA
by John A. Fortunato - 51-65 The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
by Kyong Ryul Koo & Sang Jin Kim & Kyung Hoon Kim - 66-88 Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling
by Subhajit Bhattachary & Anurag Singh - 89-108 The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
by Jung Ok Jeon & Sunmee Baeck
September 2015, Volume 25, Issue 4
- 295-313 The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
by Paramaporn Thaichon & Thu Nguyen Quach - 314-337 An integrated hierarchical survey for a large-scale conjoint study for mobile phones
by Jong Seok Kim & So Young Sohn - 338-357 An exploratory study of how a Korean chaebol's learning culture facilitates customer service
by Yang-Im Lee & Peter R.J. Trim - 358-378 The BOP consumer's ethical evaluation of target marketing
by Shruti Gupta & Julie Pirsch - 379-395 Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
by Arpita Khare
June 2015, Volume 25, Issue 3
- 195-197 Sustainable Marketing in Asia and the World
by Juran Kim & Ralf Schellhase - 198-215 Explaining consumer use of renewable energy: determinants and gender and age moderator effects
by Helena Martins Gonçalves & Adriana Viegas - 216-231 Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
by Ronnie Cheung & Mei Mei Lau & Aris Y.C. Lam - 232-245 Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
by Ronnie Cheung & Aris Y.C. Lam & Mei Mei Lau - 246-258 Sustainability in social brand communities: influences on customer equity
by Juran Kim - 259-278 Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
by Arch G. Woodside - 279-294 SNS users' para-social relationships with celebrities: social media effects on purchase intentions
by Hyojin Kim & Eunju Ko & Juran Kim
March 2015, Volume 25, Issue 2
- 109-121 Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia
by Derek Ong Lai Teik - 122-141 How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
by Heeju Chae & Eunju Ko & Jinghe Han - 142-152 The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
by Eun Mi Lee & Jung Ok Jeon & Qin Li & Hyun Hee Park - 153-166 Exteriorscape: Physical surroundings of a service outlet in a shopping mall
by Hyunjung Koo & Shinyoung Kim & Sunmee Choi - 167-181 The influence of the philosophy of science on brand loyalty
by Sujin Song - 182-193 Measures of perceived sustainability
by Juran Kim & Charles R. Taylor & Kyung Hoon Kim & Ki Hoon Lee
January 2015, Volume 25, Issue 1
- 1-4 From the Special Issue Editor
by C. Anthony Di Benedetto - 5-16 Strategic, organizational and operational challenges of product innovation in emerging economies
by Muammer Ozer & Mumin Dayan - 17-36 Consumer innovativeness: a domain-specific perspective of information acquisition and choice
by Wooyang Kim & James M. Hunt & Richard A. Lancioni - 37-48 Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
by Eunju Ko & Eunha Chun & Sangah Song & Pekka Mattila - 49-58 A search for theoretical plurality in new product launch
by Roger Calantone & Francisco-Jose Molina-Castillo - 59-74 What comes after postmodernism? Implications for marketers
by David J. Burns - 75-90 From Apple to Omega: an analysis of brand placement in 2010 top-earning films
by Michael Devlin & Justin Combs - 91-105 Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea
by Seong Do Cho & Kyoungeun Kim & Daekwan Kim - 106-107 2014 JGSMS Best Paper and Reviewer Awards
by C. Anthony Di Benedetto
September 2014, Volume 24, Issue 4
- 365-383 Consumer motivations to disclose information and participate in commercial activities on Facebook
by Mark Ng - 384-394 Korean consumer perspectives on social media advertising and intention to join brand pages
by Alexander Muk & Christina Chung & Jonghoon Kim - 395-410 Cosmetic buying behavior: examining the effective factors
by Kayhan Tajeddini & Jeanette Nahaleh Nikdavoodi - 411-425 A decision model development for crowdsourcing in the fashion industry
by Eunha Chun & Sangah Song & Eunju Ko - 426-440 The roles of cause involvement and cause acts in a social marketing campaign
by Juran Kim - 441-452 Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
by Jong Kuk Shin & Minsook Park - 453-460 Class reproduction and Korean male dancers receiving exemption from military service through dance competitions
by Joohee Kim
June 2014, Volume 24, Issue 3
- 241-245 Contribution of philosophy to the advancement of marketing thought
by George Panigyrakis & Geon-Cheol Shin - 246-261 Modifying reality: marketing for the 22-super-nd century
by Gabriel H. De La Paz - 262-278 A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
by George Panigyrakis & Anna Zarkada - 279-294 Communitas and civitas: an idiographic model of consumer collectives
by Nathalie Collins & Jamie Murphy - 295-310 "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research
by Joel Hietanen & Antti Sihvonen & Henrikki Tikkanen & Pekka Mattila - 311-338 Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany
by Atieh Bathaee - 339-349 It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion
by Heeyoung Yoon & Dae Ryun Chang & Kyoungmi Lee - 350-364 Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
by Kyulim Kim & Eunju Ko & Mi-ah Lee & Pekka Mattila & Kyung Hoon Kim
March 2014, Volume 24, Issue 2
- 109-112 Disaster avoidance/recovery marketing
by Akira Shimizu & Gaetano Aiello - 113-128 #A little bird told me: birdcaging the message during the BP disaster
by Gwyneth V.J. Howell & Rohan Miller & Georgina Rushbrook-House - 129-147 Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster
by Julie Z. Sneath & Russell Lacey & Pamela A. Kennett-Hensel - 148-159 Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco
by Taotao Bi-Matsui - 160-171 Partnership marketing for prevention
by Ryuki Nakahara - 172-188 The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake
by Chizuru Nishio & Minoru Ishida & Toshie Takeuchi - 189-205 The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?
by Tsukasa Kato - 206-222 The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
by Weisheng Chiu & Nam-Heung Cho & Doyeon Won - 223-240 Motivational orientation for word-of-mouth and its relationship with WOM messages
by Namin Kim & Francis Ulgado
January 2014, Volume 24, Issue 1
- 1-20 Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes
by D. Gloria Wu & Laurence Chalip - 21-38 Work engagement as a reaction to work environment and customer outcome: a service marketing perspective
by Mushtaq A. Siddiqi - 39-64 A study on knowledge structure and cognitive mapping of marketing using social network analysis
by Hyunjoung Lee - 65-76 The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader
by Hee-Joong Hwang & Minjeong Kang & Myoung-Kil Youn - 77-88 Images of agri-tourism: evidence from Germany
by Katia Laura Sidali - 89-107 Social networking atmosphere and online retailing
by Min-Sook Park & Jong-Kuk Shin & Yong Ju
September 2013, Volume 23, Issue 4
- 357-360 Creativity and passion between global branding and country of origin roots
by Gaetano Aiello & Raffaele Donvito & Tiziano Vescovi - 361-378 Modeling links between the decision-making process and luxury brand attachment: An international comparison
by Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Priscilla Chan & Junji Tsuchiya & Irina Ivanovna Skorobogatykh & Bart Weitz & Hyunjoo Oh & Rahul Singh - 379-393 Creative networks in Florence and Paris: empirical results on project networks
by Raffaele Donvito & Gaetano Aiello & Silvia Ranfagni - 394-408 Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
by Elena Cedrola & Loretta Battaglia - 409-421 Does country of origin affect brand associations? The case of Italian brands in China
by Francesca Checchinato & Marta Disegna & Tiziano Vescovi - 422-434 Managing favorable product-country match in international markets: The case of "Made in Gessi"
by Michela Matarazzo & Riccardo Resciniti - 435-459 Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
by Sandra Maria Correia Loureiro & Dong-Mo Koo & Lara Ribeiro - 460-472 What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
by Seong-Yeon Park & Yeu-Jin Kang
June 2013, Volume 23, Issue 3
- 227-230 Bridging Asia and the world in marketing competitiveness: introduction to the special issue
by Juran Kim - 231-244 Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance
by Junyean Moon & Surinder Tikoo - 245-262 Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
by Hyun Ju Lee & Seong-Yeon Park - 263-281 Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
by Eun Young Kim & Kyungae Park - 282-296 Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
by Juran Kim & Ki Hoon Lee & Charles R. Taylor - 297-313 Which content types increase participation in fashion social platforms?
by Eunju Ko & Eunha Chun & Sangah Song & Kyung Hoon Kim - 314-337 An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
by Yang-Im Lee & Peter R.J. Trim - 338-355 Building bridges between professionals - expectations and outcomes of participation in professional communities
by Elina Koivisto & Pekka Mattila & Anna Hänninen
March 2013, Volume 23, Issue 2
- 127-143 When customers create the ad and sell it - a value network approach
by Christofer Pihl - 144-158 Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception
by Sunmee Choi & Jihyun Baek & Hayoung Kang - 159-174 Effects of technology readiness on prosumer attitude and eWOM
by Sang-Lin Han & Hyunseok Song & Jerry J. Han - 175-195 Identifying the direct mail-prone consumer
by Peter S.H. Leeflang & Penny N. Spring & Jenny Van Doorn & Tom Wansbeek - 196-212 Generative mechanisms in project marketing - an agenda for inquiry
by Jaakko Aspara & Joel Hietanen & Pekka Mattila & Antti Sihvonen & Henrikki Tikkanen - 213-226 Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
by Seong-Yeon Park & Seung Wha Lee
January 2013, Volume 23, Issue 1
- 1-7 Sport marketing and media research: contributions from the global network of scholars in sport management
by Kihan Kim & Jeffrey James - 8-22 The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media
by Dae Hee Kwak & Stephen R. McDaniel - 23-40 Measuring the advertising efficiency of the top US sports advertisers
by Natalie Brown & Yunjae Cheong - 41-54 Factors influencing college students' choice of a charity sport event
by Doyeon Won & Meungguk Park & Young-joo Lee - 55-71 Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements
by Choonghoon Lim & Woo-Young Lee & Paul M. Pedersen - 72-91 The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
by Eunha Chun & Jane Ko & Jieun Lee & Eunju Ko - 92-108 Segmenting sport video gamers by motivation: a cluster analysis
by Yongjae Kim & Soojin Kim - 109-126 Reaching the audience: new communication technology practices in college sports public relations
by Joseph H. Moore & Anne Carlson
2012, Volume 22, Issue 4
- 1-3 Editorial Board
by The Editors
March 2010, Volume 20, Issue 2
- 110-122 Organizational Buying Behavior in an Interdependent World
by Yoram Wind & Robert J. Thomas - 123-134 Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
by Ebrahim Mazaheri & Marie-Odile Richard & Michel Laroche - 135-148 The Impact of Collective Guilt on the Preference for Japanese Products
by Amro A. Maher & Anusorn Singhapakdi & Hyun-Soo Park & Seigyoung Auh - 149-163 The Effects of Price Salience on Consumer Perception and Purchase Intentions
by David Martin-Consuegea & Angel Millan & Estrella Diaz & Eunju Ko - 164-172 It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations
by Nathalie Spielmann & Juran Kim - 173-178 International Success the Second Time Around: A Case Study
by Mary Catherine Colley & Brandie Gatlin - 179-187 Media Habits of Sensation Seekers
by Alisha Blakeney & Casey Findley & Donald R. Self & Rhea Ingram & Tony Garrett - 188-198 Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth
by Venessa Martin Funches & William Foxx & Eun Joo Park & Eun Young Kim - 199-207 Seeking a Better Place: Sustainability in the CPG Industry
by Molly Inhofe Rapert & Christopher Newman & Seong-Yeon Park & Eun Mi Lee