IDEAS home Printed from
   My bibliography  Save this article

Contribution of philosophy to the advancement of marketing thought


  • George Panigyrakis
  • Geon-Cheol Shin


The four papers in this special issue revisit the core concepts and key functions of marketing through philosophy. They examine the discipline as it enters its maturity amidst unprecedented global socioeconomic turmoil. As the certainties of modernity and the individualism of postmodernity melt into the uncharted lands of metamodernity, they offer a kaleidoscopic view of the big issues faced by contemporary societies through a fascinatingly eclectic mix of topics, theoretical frameworks and methodological perspectives. They call for a clean break from amoralism and a wholehearted embracement of our role as facilitators of value coproduction and agents of the ethics of gentleness.

Suggested Citation

  • George Panigyrakis & Geon-Cheol Shin, 2014. "Contribution of philosophy to the advancement of marketing thought," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(3), pages 241-245, June.
  • Handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:241-245
    DOI: 10.1080/21639159.2014.914655

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Nathalie Collins & Jamie Murphy, 2014. "Communitas and civitas: an idiographic model of consumer collectives," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(3), pages 279-294, June.
    2. Joel Hietanen & Antti Sihvonen & Henrikki Tikkanen & Pekka Mattila, 2014. ""Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(3), pages 295-310, June.
    3. George Panigyrakis & Anna Zarkada, 2014. "A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(3), pages 262-278, June.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:24:y:2014:i:3:p:241-245. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.