A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
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- George Panigyrakis & Geon-Cheol Shin, 2014. "Contribution of philosophy to the advancement of marketing thought," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(3), pages 241-245, June.
- Koronaki, Eirini & Kyrousi, Antigone G. & Panigyrakis, George G., 2018. "The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 406-413.
- Choi, Eunha & Ko, Eunju & Kim, Angella J., 2016. "Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters," Journal of Business Research, Elsevier, vol. 69(12), pages 5827-5832.
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