IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v29y2019i1p129-137.html
   My bibliography  Save this article

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers

Author

Listed:
  • M. Judith Billups
  • Paula T. Morris

Abstract

Bridging the gap between skills potential employers are seeking and skills graduates possess is relevant to Marketing Educators as they constantly search for strategies to improve the professional preparation they provide their undergraduate students. This research addresses this gap by providing one pedagogical strategy for use by educators. Researchers and Practitioners alike can benefit from and build on this research by continuing to search for and study additional strategies that may continue to bridge and eventually close the gap between skills sought and those possessed by students.

Suggested Citation

  • M. Judith Billups & Paula T. Morris, 2019. "Pedagogical strategy to improve qualification alignment of students to the demands of potential employers," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(1), pages 129-137, January.
    • Handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:129-137
    DOI: 10.1080/21639159.2019.1565414
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2019.1565414
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2019.1565414?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:29:y:2019:i:1:p:129-137. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.