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Images of agri-tourism: evidence from Germany

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  • Katia Laura Sidali

Abstract

Based on a classical approach, this paper analyses the cognitive and affective properties of attitude and develops a structural equation model to explain the determinants of preference for farm tourism. The findings of this study reveal that attitude and large-sized families have a positive influence on choice. Furthermore, it appears that the traditional image of German farm tourism has been replaced by a more dynamic one. However, this tourist form still has to cope with stereotypes as well as a perceived deficit of quality standards.

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  • Katia Laura Sidali, 2014. "Images of agri-tourism: evidence from Germany," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 24(1), pages 77-88, January.
    • Handle: RePEc:taf:jgsmks:v:24:y:2014:i:1:p:77-88
    DOI: 10.1080/21639159.2013.852912
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    Cited by:

    1. Whang, Haesung & Yong, Sunghwa & Ko, Eunju, 2016. "Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists," Journal of Business Research, Elsevier, vol. 69(2), pages 631-641.

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