Content
2012, Volume 22, Issue 4
- 1-3 Editorial Board
by The Editors
March 2010, Volume 20, Issue 2
- 110-122 Organizational Buying Behavior in an Interdependent World
by Yoram Wind & Robert J. Thomas - 123-134 Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
by Ebrahim Mazaheri & Marie-Odile Richard & Michel Laroche - 135-148 The Impact of Collective Guilt on the Preference for Japanese Products
by Amro A. Maher & Anusorn Singhapakdi & Hyun-Soo Park & Seigyoung Auh - 149-163 The Effects of Price Salience on Consumer Perception and Purchase Intentions
by David Martin-Consuegea & Angel Millan & Estrella Diaz & Eunju Ko - 164-172 It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations
by Nathalie Spielmann & Juran Kim - 173-178 International Success the Second Time Around: A Case Study
by Mary Catherine Colley & Brandie Gatlin - 179-187 Media Habits of Sensation Seekers
by Alisha Blakeney & Casey Findley & Donald R. Self & Rhea Ingram & Tony Garrett - 188-198 Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth
by Venessa Martin Funches & William Foxx & Eun Joo Park & Eun Young Kim - 199-207 Seeking a Better Place: Sustainability in the CPG Industry
by Molly Inhofe Rapert & Christopher Newman & Seong-Yeon Park & Eun Mi Lee - 208-218 Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image
by Hyunjoung Lee & Sohyoun Shin & Sanguk Kim - 219-230 The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market
by Weiwei Jia & Saebum Kim
March 2007, Volume 17, Issue 2
- 75-97 The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases
by Jong Pil Yu & Payal Kaishap Dutta & Dawn Thorndike Pysarchik
June 2007, Volume 17, Issue 2
- 1-29 State of Mind in the Flow 4-Channel Model and Play
by 손 준 상 & Jun-Sang Sohn - 31-54 The Effects of Environmental Dynamism on Supply Chain Commitment in the High-tech Industry: The Roles of Flexibility and Dependence
by 김상덕 & 지성구 & Sang Deok Kim & Seong Goo Ji - 55-73 The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention
by 김 정 훈 & Jung-Hoon Kim - 99-110 The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation
by Claus Ebster & Udo Wagner & Cora Auzinger - 111-131 Measuring Consumer-Brand Relationship Quality
by 강병수 & 김병재 & 신종칠 & Myung Soo Kang & Byoung Jai Kim & Jong Chil Shin