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Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption

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  • Hyun Ju Lee
  • Seong-Yeon Park

Abstract

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  • Hyun Ju Lee & Seong-Yeon Park, 2013. "Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 245-262, June.
    • Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:245-262
    DOI: 10.1080/21639159.2013.788366
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    Cited by:

    1. Yong Zhang & Jiayu Ao & Jiayue Deng, 2019. "The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    2. Lawrence Mpele LEKHANYA, 2014. "The Level of awareness of green marketing and its managerial implications amongst selected South African manufacturing Small, Medium and Micro Enterprises (SMMEs) in KwaZulu–Natal," Journal of Economics and Behavioral Studies, AMH International, vol. 6(8), pages 625-635.
    3. Ying Lu & Sang Do Park, 2022. "Time Series Analysis of Policy Discourse on Green Consumption in China: Text Mining and Network Analysis," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
    4. Lee, Eun-Ju, 2016. "Empathy can increase customer equity related to pro-social brands," Journal of Business Research, Elsevier, vol. 69(9), pages 3748-3754.
    5. Jiku Lee & Jinhyung Chon & Yujin Park & Junga Lee, 2023. "The Perceptions and Use of Urban Neighborhood Parks Since the Outbreak of COVID-19: A Case Study in South Korea," IJERPH, MDPI, vol. 20(5), pages 1-16, February.

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