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AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order

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  • Arch G. Woodside

Abstract

A customer goes online at a firm’s (AbsolutelyBest) website and orders a 9-lb ham to be delivered to their daughter’s home in Pocatello, Idaho, on 29 December. The customer pays extra for two-day delivery service. The ham fails to arrive on the 29 December due date. The customer asks for a credit on service not received. Bad weather hit most of the US on 28 December. What should the firm do?

Suggested Citation

  • Arch G. Woodside, 2016. "AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(4), pages 337-340, October.
    • Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:337-340
    DOI: 10.1080/21639159.2016.1207855
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