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Consumer innovativeness: a domain-specific perspective of information acquisition and choice

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  • Wooyang Kim
  • James M. Hunt
  • Richard A. Lancioni

Abstract

This study examines how experiential brand factors are related to perceived domain-specific innovativeness. We further investigate how domain-specific innovativeness predicts the phase of innovation diffusion. To accomplish these objectives, we employ an integrative perspective of consumer innovativeness and decision process. Results suggest that information utilization, diagnostic attributes and post-purchase behavior are important predictors of consumer innovativeness. In addition, consumer innovativeness predicts the diffusion of new product adoption. The findings and implications are discussed.

Suggested Citation

  • Wooyang Kim & James M. Hunt & Richard A. Lancioni, 2015. "Consumer innovativeness: a domain-specific perspective of information acquisition and choice," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(1), pages 17-36, January.
    • Handle: RePEc:taf:jgsmks:v:25:y:2015:i:1:p:17-36
    DOI: 10.1080/21639159.2014.984890
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    References listed on IDEAS

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    1. Shenghui Zhao & Robert J. Meyer & Jin Han, 2005. "The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?," Springer Books, in: Rami Zwick & Amnon Rapoport (ed.), Experimental Business Research, chapter 0, pages 1-33, Springer.
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    Cited by:

    1. Shan, Juan & Lu, Hebo & Cui, Annie Peng, 2022. "1 + 1 > 2? Is co-branding an effective way to improve brand masstige?," Journal of Business Research, Elsevier, vol. 144(C), pages 556-571.
    2. Han, Sang-Lin & An, Myounga & Han, Jerry J. & Lee, Jiyoung, 2020. "Telepresence, time distortion, and consumer traits of virtual reality shopping," Journal of Business Research, Elsevier, vol. 118(C), pages 311-320.
    3. Wooyang Kim & C. Anthony Di Benedetto & James M. Hunt, 2017. "Consumer innovativeness and international consumer behavior: Comments and extensions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 184-194, July.
    4. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.

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