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Change of tour due to bad weather

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  • Li-Hui (Lisa) Chang

Abstract

Due to the bad weather, the tour guide had to change the itinerary of my visit to Zhejiang, China. The tour guide did find some other alternatives to fill the schedule, but I did not get the chance to visit some of the most well-known sites. What should the tour guide or travel agency do, if anything, in response to the tour experienced being less than the tour experiences advertised?

Suggested Citation

  • Li-Hui (Lisa) Chang, 2016. "Change of tour due to bad weather," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(4), pages 315-317, October.
    • Handle: RePEc:taf:jgsmks:v:26:y:2016:i:4:p:315-317
    DOI: 10.1080/21639159.2016.1207849
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