IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v28y2018i3p291-303.html
   My bibliography  Save this article

Customer engagement: Developing an innovative research that has scholarly impact

Author

Listed:
  • Roderick J. Brodie
  • Biljana Juric

Abstract

This essay outlines the development of a stream of research about customer engagement that is having a substantial scholarly impact. We explore the conditions to achieve this success which includes the critical role of the theorizing process. The theorizing process is the core to crafting two seminal contributions. Implications for achieving innovative research that has a scholarly impact concludes the essay.

Suggested Citation

  • Roderick J. Brodie & Biljana Juric, 2018. "Customer engagement: Developing an innovative research that has scholarly impact," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(3), pages 291-303, July.
    • Handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:291-303
    DOI: 10.1080/21639159.2018.1466657
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2018.1466657
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2018.1466657?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Hao & Liang, Xiaoning & Moon, Hakil, 2020. "Fashion cewebrity involvement in new product development: Scale development and an empirical study," Journal of Business Research, Elsevier, vol. 120(C), pages 321-329.
    2. Zahra Ghorbani & Sanaz Kargaran & Ali Saberi & Manijeh Haghighinasab & Seyedh Mahboobeh Jamali & Nader Ale Ebrahim, 2022. "Trends and patterns in digital marketing research: bibliometric analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 158-172, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:28:y:2018:i:3:p:291-303. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.