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The research impact of Dr. Jagdish Sheth

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  • Gerard J. Tellis
  • Seshadri Tirunillai

Abstract

The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.

Suggested Citation

  • Gerard J. Tellis & Seshadri Tirunillai, 2021. "The research impact of Dr. Jagdish Sheth," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 31(3), pages 433-436, July.
    • Handle: RePEc:taf:jgsmks:v:31:y:2021:i:3:p:433-436
    DOI: 10.1080/21639159.2021.1924820
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