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Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue

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  • Aberdeen Leila Borders
  • Deborah H. Lester

Abstract

This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in academia as well. A brief summary of each of the articles that follow appears. This article extends a note of appreciation to members of the editorial board and production staff for this special issue and to Arch Woodside, editor in chief.

Suggested Citation

  • Aberdeen Leila Borders & Deborah H. Lester, 2020. "Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 30(3), pages 211-228, July.
    • Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:211-228
    DOI: 10.1080/21639159.2020.1778916
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    Cited by:

    1. Christine Reidhead, 2020. "A review of businesses that focus on markets vs. businesses that focus on products in association with market orientation," Technium Social Sciences Journal, Technium Science, vol. 11(1), pages 203-209, September.

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