IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v35y2025i3p225-239.html
   My bibliography  Save this article

Decisions…decisions: Should cities bring in major sporting events and build new infrastructure?

Author

Listed:
  • Tanner Martin
  • James Robert Blair
  • Peter Titlebaum

Abstract

Over the years, we have seen cities and countries bid to bring major sporting events into their region for a variety of reasons. This can include improving the brand perception of their location or bringing positive economic benefit through tourism and hospitality. Some have questioned the benefits of bringing in these events and building new infrastructure. This study finds no significant difference in the intention to recommend and revisit intention of participants when a city has newly built infrastructure or renovated infrastructure, which suggests municipalities should opt for the cheaper alternative. We do find that participants have higher intentions to recommend visiting a city and revisit intentions when the city hosts a major sporting event than when the city only offers a variety of entertainment opportunities. Additionally, we find that the relationship between the event type and revisit intention is mediated by cognitive destination image and intention to recommend.

Suggested Citation

  • Tanner Martin & James Robert Blair & Peter Titlebaum, 2025. "Decisions…decisions: Should cities bring in major sporting events and build new infrastructure?," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 35(3), pages 225-239, July.
    • Handle: RePEc:taf:jgsmks:v:35:y:2025:i:3:p:225-239
    DOI: 10.1080/21639159.2025.2497759
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2025.2497759
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2025.2497759?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:35:y:2025:i:3:p:225-239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.