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George P. Moschis tribute special issue: His philosophy and contributions

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  • Anil Mathur

Abstract

In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.

Suggested Citation

  • Anil Mathur, 2019. "George P. Moschis tribute special issue: His philosophy and contributions," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(4), pages 359-371, October.
    • Handle: RePEc:taf:jgsmks:v:29:y:2019:i:4:p:359-371
    DOI: 10.1080/21639159.2019.1613914
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    Cited by:

    1. George P. Moschis & Anil Mathur & Randall Shannon, 2020. "Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm," Sustainability, MDPI, vol. 12(13), pages 1-18, July.

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