IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v33y2023i4p561-576.html
   My bibliography  Save this article

Influences of symbolic capital on destination brand equity

Author

Listed:
  • Juran Kim
  • Joonheui Bae

Abstract

This study clarifies destination brand equity and examines the effect of destination brand personality on symbolic capital and attitude toward destination brand, and the effect of symbolic capital and attitude on destination brand equity. Using a survey research method, 309 participants from South Korea were recruited. The finding indicated that a well-established destination personality enhanced symbolic capital and positive attitudes toward the destination, leading to higher destination brand equity. This study contributes to the body of knowledge by clarifying the concept of symbolic capital and highlighting the effects of destination brand personality on symbolic capital and attitudes toward destination brands, which in turn lead to destination brand equity. Our findings have practical implications for destination brand marketing strategies, suggesting that these strategies can be made more effective by catering to symbolic capital and destination brand equity.

Suggested Citation

  • Juran Kim & Joonheui Bae, 2023. "Influences of symbolic capital on destination brand equity," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 33(4), pages 561-576, October.
    • Handle: RePEc:taf:jgsmks:v:33:y:2023:i:4:p:561-576
    DOI: 10.1080/21639159.2023.2233087
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2023.2233087
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21639159.2023.2233087?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:33:y:2023:i:4:p:561-576. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.