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Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?

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  • Mulhern, Francis J.
  • Leone, Robert P.

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  • Mulhern, Francis J. & Leone, Robert P., 1990. "Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?," Journal of Business Research, Elsevier, vol. 21(3), pages 179-194, November.
  • Handle: RePEc:eee:jbrese:v:21:y:1990:i:3:p:179-194
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    References listed on IDEAS

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    1. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
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    Cited by:

    1. Juan C. Gázquez-Abad & Manuel Sánchez-Pérez, 2009. "Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 36-55.
    2. Shun Yin Lam & Mark Vandenbosch & John Hulland & Michael Pearce, 2001. "Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects," Marketing Science, INFORMS, pages 194-215.
    3. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, pages 66-88.
    4. Teck-Hua Ho & Christopher S. Tang & David R. Bell, 1998. "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, INFORMS, vol. 44(12-Part-2), pages 145-160, December.
    5. Jones, Eugene, 2004. "Supermarket Pricing And Game Theory: The Presence Of Wal-Mart," 2004 Annual meeting, August 1-4, Denver, CO 20108, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
    7. Volle, Pierre, 2001. "The short-term effect of store-level promotions on store choice, and the moderating role of individual variables," Journal of Business Research, Elsevier, vol. 53(2), pages 63-73, August.

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