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The Impact of Advertising on Product Choice, Purchase frequency and Purchase Quantity: Washington Apples

  • Richards, Timothy J.
  • Patterson, Paul M.

No abstract is available for this item.

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File URL: http://purl.umn.edu/28543
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Paper provided by Arizona State University, Morrison School of Agribusiness and Resource Management in its series Working Papers with number 28543.

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Date of creation: 1998
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Handle: RePEc:ags:asumwp:28543
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  1. Scott A. Neslin & Caroline Henderson & John Quelch, 1985. "Consumer Promotions and the Acceleration of Product Purchases," Marketing Science, INFORMS, vol. 4(2), pages 147-165.
  2. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
  3. William R. Dillon & Sunil Gupta, 1996. "A Segment-Level Model of Category Volume and Brand Choice," Marketing Science, INFORMS, vol. 15(1), pages 38-59.
  4. Magid M. Abraham & Leonard M. Lodish, 1993. "An Implemented System for Improving Promotion Productivity Using Store Scanner Data," Marketing Science, INFORMS, vol. 12(3), pages 248-269.
  5. Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, vol. 10(1), pages 24-39.
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