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An examination of consumers’ cross-shopping behaviour

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  • Skallerud, KÃ¥re
  • Korneliussen, Tor
  • Olsen, Svein Ottar

Abstract

This study addresses antecedents of cross-shopping behaviour. Five theory-driven hypotheses are derived and tested. The results indicate that impulse buying tendency and perceived time pressure have a statistically significant negative effect on supermarket patronage. Product assortment and price consciousness have a statistically significant negative effect on speciality store patronage, while impulse buying tendency and convenience orientation have a statistically significant positive effect on speciality store patronage. Perceived time pressure has a statistically significant positive effect on meat store patronage. This effect is, however, not statistically significant on seafood store patronage. The findings have managerial implications for both supermarkets and speciality stores.

Suggested Citation

  • Skallerud, KÃ¥re & Korneliussen, Tor & Olsen, Svein Ottar, 2009. "An examination of consumers’ cross-shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 181-189.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:3:p:181-189
    DOI: 10.1016/j.jretconser.2008.11.012
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    5. Eunhye Kim & Christian Fernando Libaque-Saenz & Myeong-Cheol Park, 2019. "Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 305-338, June.
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    8. Edvin Zhllima & Gentjan Mehmeti & Drini Imami, 2021. "Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis," Sustainability, MDPI, vol. 13(22), pages 1-12, November.
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    11. Kacen, Jacqueline J. & Hess, James D. & Walker, Doug, 2012. "Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 578-588.
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    14. Bonfrer, André & Chintagunta, Pradeep & Dhar, Sanjay, 2022. "Retail store formats, competition and shopper behavior: A Systematic review," Journal of Retailing, Elsevier, vol. 98(1), pages 71-91.
    15. Lauren Ah Fook & Lisa McNeill, 2020. "Click to Buy: The Impact of Retail Credit on Over-Consumption in the Online Environment," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    16. Idoko, Edwin Chukwuemeka & Ukenna, Stephen Ikechukwu & Obeta, Charles Eze, 2019. "Determinants of shopping mall patronage frequency in a developing economy: Evidence from Nigerian mall shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 186-201.
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