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Effects of Healthier Choices on Kid's Menu: A Difference-in-Differences Analysis

  • Li, Shuo
  • McCluskey, Jill J.
  • Mittelhammer, Ron C.

This study evaluates the effect of a quick-service restaurant (QSR) strategy which changes de-fault calorie-dense menu items to healthier options on children’ menu consumption behaviors. A series of difference-in-differences (DID) models are estimated to compare sales between treat-ment and control group restaurants in the Washington State. The results do not provide evidence that adding healthier options causes consumers to make healthier diet choices. This negative re-sult suggests that more proactive interdiction is needed to make an impact on childhood obesity. Government policies such as those that require additional, possibly highlighted, information and/or education are likely to have a greater effect.

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File URL: http://purl.umn.edu/158986
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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 43 (2012)
Issue (Month): 3 (November)
Pages:

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Handle: RePEc:ags:jlofdr:158986
Contact details of provider: Web page: http://fdrs.ag.utk.edu/

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