Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? - A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales
This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy labeled meal on the menu. Even if easily accessible and understood, menu labeling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||16 Feb 2012|
|Date of revision:|
|Publication status:||Published as Thunström, Linda and Jonas Nordström, 'Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? - A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales' in Food Economics, 2011, pages 200-207.|
|Contact details of provider:|| Postal: HUI Research, Regeringsgatan 60, 103 29 Stockholm, Sweden|
Phone: +46 (0)8 762 72 80
Fax: +46 (0)8 679 76 06
Web page: http://www.hui.se/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Rashad, Inas, 2006.
"Structural estimation of caloric intake, exercise, smoking, and obesity,"
The Quarterly Review of Economics and Finance,
Elsevier, vol. 46(2), pages 268-283, May.
- Inas Rashad, 2006. "Structural Estimation of Caloric Intake, Exercise, Smoking, and Obesity," NBER Working Papers 11957, National Bureau of Economic Research, Inc.
- Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
When requesting a correction, please mention this item's handle: RePEc:hhs:huiwps:0055. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Nilsson)
If references are entirely missing, you can add them using this form.