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Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? - A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales

Author

Listed:
  • Thunström, Linda

    (HUI Research)

  • Nordström, Jonas

    (Lund University,)

Abstract

This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy labeled meal on the menu. Even if easily accessible and understood, menu labeling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.

Suggested Citation

  • Thunström, Linda & Nordström, Jonas, 2012. "Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? - A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales," HUI Working Papers 55, HUI Research.
    • Handle: RePEc:hhs:huiwps:0055
    as

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    Cited by:

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    2. Nordström, Jonas & Thunström, Linda, 2013. "The Impact of Price Reductions on Individuals' Choice of Healthy Meals Away from Home," Working Papers 2013:21, Lund University, Department of Economics.

    More about this item

    Keywords

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I10 - Health, Education, and Welfare - - Health - - - General

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