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Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng

Author

Listed:
  • Lilavanichakul, Apichaya
  • Boecker, Andreas

Abstract

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org

Suggested Citation

  • Lilavanichakul, Apichaya & Boecker, Andreas, 2013. "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 16(4).
  • Handle: RePEc:ags:ifaamr:159659
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    File URL: http://purl.umn.edu/159659
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    References listed on IDEAS

    as
    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
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    4. Cicia, Gianni & Colantuoni, Francesca, 2010. "Willingness to Pay for Traceable Meat Attributes: A Meta-analysis," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3).
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    6. Rodolfo M. Nayga & Richard Woodward & Wipon Aiew, 2006. "Willingness to Pay for Reduced Risk of Foodborne Illness: A Nonhypothetical Field Experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 461-475, December.
    7. Kerr, Geoffrey N. & Sharp, Basil M.H., 2010. "Choice experiment adaptive design benefits: a case study," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 54(4), December.
    8. Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(4), pages 840-856.
    9. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
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    15. Wuyang Hu & Michele M. Veeman & Wiktor L. Adamowicz, 2005. "Labelling Genetically Modified Food: Heterogeneous Consumer Preferences and the Value of Information," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 83-102, March.
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    More about this item

    Keywords

    traceability; quality assurance; new technology acceptance; branding; discrete choice; Agribusiness; Institutional and Behavioral Economics; Marketing; Production Economics; Risk and Uncertainty; D8; D12; M3; O32;

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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