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Consumer Acceptance of Genetically Modified Foods in South Korea: Factor and Cluster Analysis

Author

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  • Onyango, Benjamin M.
  • Govindasamy, Ramu
  • Hallman, William K.
  • Jang, Ho-Min
  • Puduri, Venkata S.

Abstract

This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or colorings preferentially to GM foods. Additionally, South Koreans have concerns about perceived risks related to biotechnology, and, given a choice, they may pay more to avoid GM foods. Cluster analysis results yielded four consumer segments: (a) ardent supporters of the attribute of “naturalness†in foods, (b) those apprehensive about biotechnology, (c) the food adventurous, and (d) information seekers about biotechnology.

Suggested Citation

  • Onyango, Benjamin M. & Govindasamy, Ramu & Hallman, William K. & Jang, Ho-Min & Puduri, Venkata S., 2006. "Consumer Acceptance of Genetically Modified Foods in South Korea: Factor and Cluster Analysis," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(1).
  • Handle: RePEc:ags:jloagb:57700
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    Cited by:

    1. Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008. "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 102-118.

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