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Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef


  • Li Quan

    (Washington State University)

  • McCluskey Jill J

    (Washington State University)

  • Wahl Thomas I.

    (Washington State University)


There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose the GM-fed beef is small at 8% compared to other studies in Europe and Japan. Further, half the sample was provided information about biotechnology, and the effect of this information is analyzed.

Suggested Citation

  • Li Quan & McCluskey Jill J & Wahl Thomas I., 2004. "Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(2), pages 1-18, May.
  • Handle: RePEc:bpj:bjafio:v:2:y:2004:i:2:n:9

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    References listed on IDEAS

    1. Paarlberg, Robert L., 2001. "Shrinking International Markets For Gm Crops?," Agricultural Outlook Forum 2001 33093, United States Department of Agriculture, Agricultural Outlook Forum.
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    Cited by:

    1. Bett, H.K. & Peters, K.J. & Nwankwo, U.M. & Bokelmann, W., 2013. "Estimating consumer preferences and willingness to pay for the underutilised indigenous chicken products," Food Policy, Elsevier, vol. 41(C), pages 218-225.
    2. Sara Scatasta & Justus Wesseler & Jill Hobbs, 2007. "Differentiating the consumer benefits from labeling of GM food products," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2-3), pages 237-242, September.
    3. Dannenberg, Astrid, 2009. "The dispersion and development of consumer preferences for genetically modified food -- A meta-analysis," Ecological Economics, Elsevier, vol. 68(8-9), pages 2182-2192, June.
    4. Shyamal Chowdhury & J. V. Meenakshi & Keith I. Tomlins & Constance Owori, 2010. "Are Consumers in Developing Countries Willing to Pay More for Micronutrient-Dense Biofortified Foods? Evidence from a Field Experiment in Uganda," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(1), pages 83-97.
    5. Armenak Markosyan & Jill J. McCluskey & Thomas I. Wahl, 2009. "Consumer Response to Information about a Functional Food Product: Apples Enriched with Antioxidants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 325-341, September.
    6. Onyango, Benjamin & Nayga, Rodolfo M. & Govindasamy, Ramu, 2006. "U.S. Consumers' Willingness to Pay for Food Labeled ‘Genetically Modified’," Agricultural and Resource Economics Review, Cambridge University Press, vol. 35(02), pages 299-310, October.
    7. Dannenberg, Astrid, 2008. "Is it Who You Ask or How You Ask? Findings of a Meta-Analysis on Genetically Modified Food Valuation Studies," ZEW Discussion Papers 08-096, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    8. Onyango, Benjamin M. & Nayga, Rodolfo M., Jr. & Govindasamy, Ramu, 2005. "U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling," 2005 Annual meeting, July 24-27, Providence, RI 19490, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Kaneko, Naoya & Chern, Wen S., 2005. "Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(03), December.
    10. Kaneko, Naoya & Chern, Wen S., 2005. "Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium?," 2005 Annual meeting, July 24-27, Providence, RI 19491, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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