U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling
This study analyzes U.S. consumers' valuation of five types of genetically modified food labels on a cornflakes cereal product. Using a nationwide survey and choice-modeling framework, results indicate that consumers value the label "contains no genetically modified corn" the most with a mean willingness to pay of 20 more cents, followed by "USDA approved genetically modified corn" with a mean willingness to pay of 9 more cents, and "corn genetically modified to reduce pesticide residues in your food" with a mean willingness to pay of 7 more cents. Results also suggest that consumers negatively value the labels "contains genetically modified corn" with a mean willingness to pay of 13 less cents and "may contain genetically modified corn" with a mean willingness to pay of 2 less cents.
|Date of creation:||2005|
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- Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl Johan, 2004.
"Consumer benefits of labels and bans on genetically modified food - An empirical analysis using Choice Experiments,"
2004 Annual meeting, August 1-4, Denver, CO
20370, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl-Johan, 2004. "Consumer benefits of labels and bans on genetically modified food - An empirical analysis using Choice Experiments," Working Papers in Economics 129, University of Gothenburg, Department of Economics.
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- Li Quan & McCluskey Jill J & Wahl Thomas I., 2004. "Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(2), pages 1-18, May.
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